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Unit 4: Guidance Services: Concept and Importance

• Development of motivational material for promotion of self-employment. Notes
There are four divisions of CIRTES i.e. training division, research division, career study center and
self employment guidance cell.
1. Training Division: Training Division caters to the training needs of all the Employment Officers
of the country in placement, vocational guidance, employment market information, self-
employment promotional activities and other related matters. Instructional materials and
training aids are devised and developed to assist the States in organizing training programmes
for the staff of their employment exchanges. Besides, special training programmes for the
employment officers of foreign countries under various ILO bilateral programmes are organized
on request basis. The Division also associates with other training organisations for imparting
training in the field of vocational guidance and self-employment.
2. Research Division: Research Division conducts studies on organizational, operational and
procedural aspects of NES, labour market conditions and other related matters. Development
of various tools and techniques and evaluation of various programmes of NES inter alia come
under its purview.
3. Career Study Centre (CSC): CSC develops and publishes the career literature in the shape of
bookelets and pamphlets/folders on various careers/occupations covering their job content,
educational preparatory requirements, employment and self-employment opportunities, as a
reference tool to meet the career planning needs of students, job seekers, Vocational Guidance
Officers/Counselors and others. These publications are disseminated to Employment
Exchanges, University Employment Information & Guidance Bureaux (UEIGBx), Coaching-
cum-Guidance Centre for SC/ST, colleges, schools and also to other agencies engaged in
vocational guidance activities, through Employment Exchanges as per their jurisdiction.

SEGC prepares informative and motivational material to assist Employment Officers
in guiding and confidence building among job seekers for adopting self-employment
ventures. It also provides training to the Employment Officers on self-employment
promotional related activities.

Directorate General of Employment and Training (DGE & T), under Ministry of Labour evolves
policy and standards for vocational guidance activities through employment exchanges.
Other organizations like University Grants Commission (UGC), All India Council of Technical
Education (AICTE) also works on guidance and counseling.
4.4.3 State Level Agencies of Guidance
At state level SCERT Bureau of Educational and Vocational Guidance, Directorates of Employment
work for guidance of students.
SCERT/State Guidance Bureaus coordinates guidance services at the state level. They organize
state level training./orientation for guidance personnel.
State Directorates of Employment coordinates vocational guidance programme through employment
exchanges in states. They also develop publication on occupational information.
Universities; In university employment bureaus facilities are provided for students.
4.4.4 Local Level
At the local level some district employment exchanges, private agencies and institutional level
organizations work for guidance and counseling.
The role of NGOs at different level for providing guidance activities is also very important.

LOVELY PROFESSIONAL UNIVERSITY 39