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Educational Management
Notes • Economic downturn in your own targeted market
• Societal instability
• Obsolete technology that hinder speed to market
Once you have completed the data collection for the four factors, you need to study the list to ensure
they are clearly understood. You need to keep your list short probably within 10 items. You may
make use of some TQM tools to help you. Examples of some of the TQM tools are selection grid, you
and competitor matrix, with the finalized list the S.W.O.T. factor then it is ready be used to generate
strategies options. I will cover this step in my next distribution.
When generate the list of S.W.O.T., try to write the statement as precise and concise
as possible. Ensure all members understand and interpret them correctly.
4.3 Application of SWOT Analysis in Formulating Strategies
This is perhaps the most powerful usage of SWOT Analysis in the Strategic Planning Process.
By now, you would have collected several data pertaining to the Strengths, Weaknesses, Opportunities
and Threats. Then you will use them to formulate strategy. Not sure how to do it?
4.3.1 Evaluate the Surrounding
Let's take a moment to think about both of us as the coach for two teams of football teams.
4.3.2 Identify the Strengths, Weaknesses, Opportunities and Threats
Now, it is time to evaluate the teams in the four factors of SWOT. Lets take the following examples
as the result of the evaluation:-
Strengths - Your team full of fighting spirit
Weaknesses - One of your team members is hurt
Opportunities - Your opposition team seems to loose stamina
Threats - Your opposition team is full of energy
Some of these factors seem to be conflicting each other. For the purpose of this step, this
conflict is ignored.
4.3.3 Pair the SWOT factors to formulate strategies
Now, you would start to formulate strategies in the four categories. Namely:-
• SO Strategies (Strengths and Opportunities Strategy)
• ST Strategies (Strengths and Threats Strategy)
• WO Strategies (Weaknesses and Opportunities Strategy)
• WT Strategies (Weaknesses and Threats Strategy)
In this case, your strength is "your team is full of fighting spirit " and paired with your opportunities
is "Opposite team is loosing stamina" . With this scenario, what would you do? Perhaps you formulate
a strategy to " ATTACK ". There it goes, you just formulate a attacking strategy.
Then you do the same procedure for SW Strategies, WO strategies and WT strategies.
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