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Educational Management

Notes 4.5 Summary

• S.W.O.T. is an abbreviation for Strengths, Weaknesses, Opportunities and Threats.
• S.W.O.T is commonly classified an External and Internal Factors. For the External factors, it
consists of the Opportunities and Threats, whereas the Internal Factors are Strengths and
Weaknesses.
• In common practice, S.W.O.T. Analysis is performed during the Strategic Planning or Business
budget session normally done at the end of a financial year.
• The external factors refer to elements that are normally outside your own control and most of
the time deal with external environmental factors. Example factors are: political, economic,
societal and technological in short commonly known as P.E.S.T. Within the S.W.O.T.,
Opportunities and threats belongs to this category.
• On the other hand, Internal factor refers to factors that are internal in nature and normally
within your own control. Examples of factors are capabilities related factors such as production
capability, market knowledge, management of distributors etc. Within the S.W.O.T., Strengths
and Weaknesses are internal factors.
• SWOT Analysis is one of the effective analytical tools to evaluate a situation. The situation may
be strategic related or capabilities related. SWOT Analysis is often used along with Strategic
planning and it forms one of the key critical success factors in a Strategic Planning Process.

Self Assessment
3. State whether the following statements one ‘True or False’ :
(i) In PROS factual date are available to understand external factors as well as internal factors.
(ii) CONS is not time consuming.
(iii) Data collected may not be current.

4.6 Keywords

• Strategic : Done as a part of a plan to achieve a particular purpose.
• Economic : Connected with the trade, industry and development of wealth of a country.
• Political : A time when a particular situation makes it possible to do or achieve
something.

4.7 Review Questions
1. How do collect relevant data for the SWOT?
• What do you mean by SWOT?
• What consists of SWOT?
• Give a short note on PROS an CONS.

Answer: Self Assessment
1. (i) SWOT (ii) Political, Economical, Societal and Technological
(iii) Control (iv) Financial year (v) internal
2. (i) (b) (ii) (a) (iii) (c) (iv) (a)
3. (i) True (ii) False (iii) True

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