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bdkbZ—10% fu.kZ; fuèkkZj.k vkSj fØ;kUo;u



                                    xq.koÙkk cuke Lohdk;Z fu.kZ; izfreku                             uksV

                  mPp lacaèk   8μ bl oxZ esa leL;k,¡               bl oxZ esa d£e;ksa osQ lkFk
                               7μ lewg }kjk fu.kZ; ysus osQ fy, mi;qDr gSaA  fopkj&foe'kZ osQ vkèkkj ij
                               6μ                                  fu.kZ; fy, tkus dh vis{kk gSA
                               5μ

                  LohÑfr vk;ke  4μ bl oxZ esa leL;kvksa            bl oxZ dh leL;kvksa
                               3μ dk vgLr{ksih; i¼fr               dks fo'ks"k vkSj oqQ'ky
                               2μ ls ;k flDdk mNky dj              usr`Ro }kjk lqy>k;k
                               1μ gy fd;k tk ldrk gSA              tk ldrk gSA

                  fuEu lacaèk                                        xq.koÙkk vk;ke

            ;|fi tc Li"V ykHkdkjh o n{krk ykus okyk fu.kZ; Lo;a izcaèku ys ldrk gS] ijUrq ,sls fu.kZ; ftuls O;fDr dh
            ukSdjh vkSj ykHk ij izHkko iM+rk gS] mUgsa Lohdkj djkuk izcaèku osQ fy, vklku ugha gksrkA
            mi;qZDr fp=k ls mPp lacaèk vk;ke esa tgk¡ os leL;k,¡ ftuls vke d£e;ksa ij izHkko iM+rk] vke lgefr ls fu.kZ;
            fy, tkus pkfg,] ijUrq tgk¡ muosQ dk;Z ;k ykHk ij vlj iM+rk gS] Hkys gh fu.kZ; mi;qDr gSa] rHkh Lohdkj gksrk
            gS tc usr`Ro oqQ'kyrk ls d£e;ksa dks larq"V djrk gSA
            lgh leL;kvksa ftudk fo'ks"k izHkko dk;ZdrkZvksa ij ugha iM+rk] mu ij vklkuh ls fu.kZ; fy;k tk ldrk gSA ijUrq
            mu leL;kvksa dks lqy>kus esa usr`Ro dks fo'ks"k ;ksX;rk o oqQ'kyrk dk ifjp; nsuk gksrk gS ftudk d£e;ksa ij lhèkk
            foijhr izHkko iM+rk gSA ,sls esa d£e;ksa dks vk'oLr djuk vko';d gS fd blls laxBu dh oqQ'kyrk c<+sxhA
            vr% izcaèku osQ fy, ;g vko';d gS fd fu.kZ; ls iwoZ leL;kvksa dk oxhZdj.k djsA tks leL;k,¡ d£e;ksa ls
            fo'ks"k lacaèk ugha j[krha] izcaèku dh oqQ'kyrk dks c<+krh gS] mu ij fu.kZ; ys fy;k tkuk pkfg,] ijUrq tgk¡
            d£e;ksa ls lacaèk j[kus okyh leL;k,¡ gSa vkSj os Hkh tks muosQ osru o lsok ls lacafèkr gSa] mudks d£e;ksa osQ
            lkFk fopkj&foe'kZ vkSj lgefr o iw.kZ izcaèku oqQ'kyrk ls gh fy;k tkuk pkfg, ftldh vko';d iwoZ rS;kjh
            izcaèkd dks djuh pkfg,A
            2- fujk'kkoknh fu.kZ; izfrekuμblosQ vUrxZr ;g dYiuk dh tkrh gS fd fdlh Hkh fu.kZ; dh rhu lafLFkfr;k¡
            gksrh gSaμmnkgj.kkFkZμfo|ky; esa ,d uohu foKku iz;ksx'kkyk fuekZ.k djuh gSA bl fLFkfr esa rhu lafLFkfr;k¡ iSnk
            gksrh gSaμubZ iz;ksx'kkyk cukbZ tk;s] (2) fo|ky; Hkou esa gh fdlh d{k dks iz;ksx'kkyk cuk fy;k tk;s] vFkok
            (3) oqQN ugha fd;k tk;s vFkkZr~ ;FkkfLFkfr cuk, j[kh tk;A tgk¡ fopkj ;g fd;k tkuk gS fdμ
              1- uohu iz;ksx'kkyk ls f'k{kk dh xq.koÙkk ij D;k izHkko vk,xk\

              2-  foÙkh; Ïksr dgk¡ ls izkIr gksxk\
              3-  uohu iz;ksx'kkyk cuus ls vU; O;fDr;ksa ij D;k izHkko iM+sxk\
                                                       1
                                                            3
                                                          2
            bl lafLFkfr esa fujk'kkoknh izfreku osQ vuqlkj pquko dk lw=k C , C , C  gksxkA vU; dkjdksa ;Fkk foÙkh; o ekuoh;
            ij Hkh fopkj djuk gksxkA bl vkèkkj ij ge fuos'k izfriQy (Return on investment) dks vkèkkj ekudj fu.kZ;
            ys ldrs gSaA
            ;gk¡ fu.kZ; lacaèkh fodYi loksZÙke ls fuÑ"V osQ eè; gksxkA mnkgj.k osQ fy, lokZfèkd fuÑ"V fodYi gksxk
             1
                     3
                 2
            C -1, C -2, C -3 vFkok fujk'kkoknh fodYi dk pquko dj ldrs gSa ftldk vFkZ gS fd fo|ky; Hkou esa dksbZ
            Hkh uohu iz;ksx'kkyk dk fuekZ.k u dj] ;FkkfLFkfr cukbZ j[kh tk;sA ;g fuÑ"V fodYi esa ls loksZÙke osQ pquko
            dh fLFkfr gSA

                                             LOVELY PROFESSIONAL UNIVERSITY                                      139
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