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bdkbZ—10% fu.kZ; fuèkkZj.k vkSj fØ;kUo;u
xq.koÙkk cuke Lohdk;Z fu.kZ; izfreku uksV
mPp lacaèk 8μ bl oxZ esa leL;k,¡ bl oxZ esa d£e;ksa osQ lkFk
7μ lewg }kjk fu.kZ; ysus osQ fy, mi;qDr gSaA fopkj&foe'kZ osQ vkèkkj ij
6μ fu.kZ; fy, tkus dh vis{kk gSA
5μ
LohÑfr vk;ke 4μ bl oxZ esa leL;kvksa bl oxZ dh leL;kvksa
3μ dk vgLr{ksih; i¼fr dks fo'ks"k vkSj oqQ'ky
2μ ls ;k flDdk mNky dj usr`Ro }kjk lqy>k;k
1μ gy fd;k tk ldrk gSA tk ldrk gSA
fuEu lacaèk xq.koÙkk vk;ke
;|fi tc Li"V ykHkdkjh o n{krk ykus okyk fu.kZ; Lo;a izcaèku ys ldrk gS] ijUrq ,sls fu.kZ; ftuls O;fDr dh
ukSdjh vkSj ykHk ij izHkko iM+rk gS] mUgsa Lohdkj djkuk izcaèku osQ fy, vklku ugha gksrkA
mi;qZDr fp=k ls mPp lacaèk vk;ke esa tgk¡ os leL;k,¡ ftuls vke d£e;ksa ij izHkko iM+rk] vke lgefr ls fu.kZ;
fy, tkus pkfg,] ijUrq tgk¡ muosQ dk;Z ;k ykHk ij vlj iM+rk gS] Hkys gh fu.kZ; mi;qDr gSa] rHkh Lohdkj gksrk
gS tc usr`Ro oqQ'kyrk ls d£e;ksa dks larq"V djrk gSA
lgh leL;kvksa ftudk fo'ks"k izHkko dk;ZdrkZvksa ij ugha iM+rk] mu ij vklkuh ls fu.kZ; fy;k tk ldrk gSA ijUrq
mu leL;kvksa dks lqy>kus esa usr`Ro dks fo'ks"k ;ksX;rk o oqQ'kyrk dk ifjp; nsuk gksrk gS ftudk d£e;ksa ij lhèkk
foijhr izHkko iM+rk gSA ,sls esa d£e;ksa dks vk'oLr djuk vko';d gS fd blls laxBu dh oqQ'kyrk c<+sxhA
vr% izcaèku osQ fy, ;g vko';d gS fd fu.kZ; ls iwoZ leL;kvksa dk oxhZdj.k djsA tks leL;k,¡ d£e;ksa ls
fo'ks"k lacaèk ugha j[krha] izcaèku dh oqQ'kyrk dks c<+krh gS] mu ij fu.kZ; ys fy;k tkuk pkfg,] ijUrq tgk¡
d£e;ksa ls lacaèk j[kus okyh leL;k,¡ gSa vkSj os Hkh tks muosQ osru o lsok ls lacafèkr gSa] mudks d£e;ksa osQ
lkFk fopkj&foe'kZ vkSj lgefr o iw.kZ izcaèku oqQ'kyrk ls gh fy;k tkuk pkfg, ftldh vko';d iwoZ rS;kjh
izcaèkd dks djuh pkfg,A
2- fujk'kkoknh fu.kZ; izfrekuμblosQ vUrxZr ;g dYiuk dh tkrh gS fd fdlh Hkh fu.kZ; dh rhu lafLFkfr;k¡
gksrh gSaμmnkgj.kkFkZμfo|ky; esa ,d uohu foKku iz;ksx'kkyk fuekZ.k djuh gSA bl fLFkfr esa rhu lafLFkfr;k¡ iSnk
gksrh gSaμubZ iz;ksx'kkyk cukbZ tk;s] (2) fo|ky; Hkou esa gh fdlh d{k dks iz;ksx'kkyk cuk fy;k tk;s] vFkok
(3) oqQN ugha fd;k tk;s vFkkZr~ ;FkkfLFkfr cuk, j[kh tk;A tgk¡ fopkj ;g fd;k tkuk gS fdμ
1- uohu iz;ksx'kkyk ls f'k{kk dh xq.koÙkk ij D;k izHkko vk,xk\
2- foÙkh; Ïksr dgk¡ ls izkIr gksxk\
3- uohu iz;ksx'kkyk cuus ls vU; O;fDr;ksa ij D;k izHkko iM+sxk\
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3
2
bl lafLFkfr esa fujk'kkoknh izfreku osQ vuqlkj pquko dk lw=k C , C , C gksxkA vU; dkjdksa ;Fkk foÙkh; o ekuoh;
ij Hkh fopkj djuk gksxkA bl vkèkkj ij ge fuos'k izfriQy (Return on investment) dks vkèkkj ekudj fu.kZ;
ys ldrs gSaA
;gk¡ fu.kZ; lacaèkh fodYi loksZÙke ls fuÑ"V osQ eè; gksxkA mnkgj.k osQ fy, lokZfèkd fuÑ"V fodYi gksxk
1
3
2
C -1, C -2, C -3 vFkok fujk'kkoknh fodYi dk pquko dj ldrs gSa ftldk vFkZ gS fd fo|ky; Hkou esa dksbZ
Hkh uohu iz;ksx'kkyk dk fuekZ.k u dj] ;FkkfLFkfr cukbZ j[kh tk;sA ;g fuÑ"V fodYi esa ls loksZÙke osQ pquko
dh fLFkfr gSA
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