Page 68 - DEDU503_EDUCATIONAL_MANAGEMENT_HINDI

'kSf{kd izcU/u Dinesh Kumar, Lovely Professional University

uksV
bdkbZμ4% lkWV fo'ys"k.k% vo/kj.kk rFkk izfØ;k
(SWOT Analysis: Concept and Process)

vuqØef.kdk (Contents)

mís'; (Objectives)
izLrkouk (Introduction)

4.1 lkWV fo'ys"k.k dk vFkZ ,oa fo'ks"krk,¡ (Meaning and Characteristics of SWOT Analysis)

4.2 lkWV fo'ys"k.k dh izfØ;k (Process of SWOT Analysis )
4.3 lkWV iz.kkyh fo'ys"k.k (SWOT System Analysis)
4.4 lkjka'k (Summary)

4.5 'kCndks'k (Keywords)

4.6 vH;kl&iz'u (Review Questions)
4.7 lanHkZ iqLrosaQ (Further Readings)

mís'; (Objectives)

bl bdkbZ osQ vè;;u osQ i'pkr~ fo|kFkhZ ;ksX; gksaxsμ

• lkWV fo'ys"k.k osQ vFkZ] izfØ;k vkSj fo'ks"krkvksa dk foospu djus esaA
izLrkouk (Introduction)

20oha 'krkCnh esa 'kSf{kd fodkl osQ lkFk&lkFk f'k{kk osQ {ks=k esa Hkh vusd tfVyrk,¡ vkbZ gSa] ftUgksaus leL;kvksa
vkSj fooknksa dks tUe fn;k gSA bl lanHkZ esa VhM dh ekU;rk gS fd ¶;fn iz'kklu dk foLrkj xf.krh; vkèkkj
ij gksrk gS] rks iz'kklfud leL;k,¡ T;kfefrd vk/kj ij c<+rh tkrh gSa¸ bu leL;kvksa dks lqy>ku osQ fy,
lalkj esa vusd vuqla/ku o iz;ksx gq, gSaA bu iz;kxksa dh i`’Hkwfe esa vusd mikxeksa ;k fopkj/kjkvksa dk Hkh
tUe gqvk gSA buesa ls lkWV fo'ys"k.k Hkh ,d izca/dh; izfof/ gS] ftlesa fdlh fLFkfr vFkok laxBu dh 'kfDr
detksjh] voljksa rFkk pqukSfr;ksa dk fo'ys"k.k dj 'kSf{kd leL;kvksa dks gy fd;k tkrk gS rFkk vk'kkrhr y{;
izkIr djus esa lg;ksx fy;k tkrk gSA bl bdkbZ esa ge lkWV fo'ys"k.k dk vFkZ rFkk izfØ;k osQ fo"k; esa vè;;u
djsaxsA

4-1 lkWV fo'ys"k.k dk vFkZ (Meaning of SWOT Analysis)

lkWV (SWOT) fo'ys"k.k fdlh fo'ks"k ifjfLFkfr dks ewY;kafdr djus dh fo'ys"k.kkRed izfof/ gSA lkWV (SWOT)
pkj 'kCnksa dk laf{kIr :i gSA S ls rkRi;Z Strength vFkkZr~ 'kfDr;k¡] W ls Weakness detksfj;k¡] O ls
Opportunities volj rFkk T ls Threats pqukSfr;k¡A fdlh Hkh ifjfLFkfr osQ ;s pkj i{k gksrs gSa tks mldk

62 LOVELY PROFESSIONAL UNIVERSITY