Page 69 - DEDU503_EDUCATIONAL_MANAGEMENT_HINDI
P. 69
bdkbZ—4% lkWV fo'ys"k.k% vo/kj.kk rFkk izfØ;k
lexz fo'ys"k.k djus osQ fy, vko';d gSaA fofHkUu izdkj osQ O;kolkf;d izca/u osQ lkFk&lkFk 'kSf{kd izcaèku uksV
esa Hkh bldk egÙo c<+ x;k gSA lkWV (SWOT) osQ pkj i{kksa esa ls nks i{k] volj rFkk pqukSfr;k¡ cká dkjd
gSa] tcfd 'kfDr;k¡ rFkk detksfj;k¡ vkUrfjd dkjd gSaA 'kSf{kd izca/u rFkk fu;kstu dh j.kuhfr;ksa esa SWOT
fo'ys"k.k dh egÙoiw.kZ Hkwfedk gksrh gSA
fdlh Hkh laxBu osQ leqfpr fodkl osQ fy, fu;fer ewY;kadu (continuous evaluation)
vko';d gSA oLrqr% ewY;kadu lexz izca/u izfØ;k dk vfoHkkT; vax gSA leqfpr] oS/ ,oa
fo'oluh; ewY;kadu fdlh Hkh laxBu dk lqn`<+ vk/kj gS] ftl ij fdlh Hkh laxBu dk Hkkoh fodkl
fuHkZj djrk gSA
lkWV (SWOT) fo'ys"k.k dh fo'ks"krk,¡
1. blosQ vk/kj ij fo|ky;ksa esa iz'kklfud fl¼karksa dk iz;ksx fd;k tk ldrk gSA
2. blosQ vk/kj ij iz'kkld lgt gh vuqeku yxk ysrs gSa fd fo|ky; iz.kkyh dh mi&iz.kkfy;ksa esa
dgk¡ D;k deh gS o bls oSQls nwj fd;k tk ldrk gSA
3. tks izca/d] iz.kkyh osQ n`f‘dks.k ls laxBu esa vkus okyh leL;kvksa dks ns[krk gS] og vklkuh ls
leL;k&lek/ku osQ fodYiksa dk irk yxk ysrk gSA
4. izca/d leL;k ;k fo|ky; ij Mkyus okys izHkkoksa (;Fkk laLFkkxr] jktuhfrd] vkfFkZd] lkekftd
o lkaLÑfrd) dk fo'ys"k.k dj ikrk gSA
5. ;g ,d ,slk <kapk gS ftlosQ vk/kj ij f'k{kk tSls tfVy laxBuksa dh leL;kvksa dks fu;af=kr fd;k
tk ldrk gS rFkk Hkfo"; esa laca/ esa fu.kZ; fy;k tk ldrk gSA
6. ;g ,d u;k n`f‘dks.k iznku djrk gS fd ¶izca/d ,d lexz iz.kkyh¸ osQ dk;Z dj jgk gSA
7. ;g iwoZ izca/&ukSdj'kkgh ekU;rkvksa osQ foijhr] fo|ky; laxBu dks ,d xfreku] ijLij fØ;kiw.kZ
o roZQlaxr O;kid iz.kkyh eku dj pyrk gSA
8. blosQ vk/kj ij 'kSf{kd leL;kvksa dh igpku dj mudk lek/ku <w¡<k tk ldrk gS] pkgs ;s leL;k,¡
fxjrs 'kSf{kd Lrj] vuq'kklu ;k vU; fdlh Hkh izdkj dh D;ksa u gksaA
;gh dkj.k gS fd vusd fo}kuksa] ;Fkkμ
owQaV~t rFkk vks^Mksusy (Koontz and O'Donnel, 1976)
g~;wt rFkk cksfMp (Huse and Bowdetch, 1977)
,oa oqM fudYlu rFkk fiQUMys (Wood Nicholson and Findley, 1979)
bUgksaus er O;Dr fd;s gSa fd vkt orZeku tfVy laxBu gksus dh fLFkfr esa dksbZ Hkh izca/u fl¼kar ;k vfHkxe
dh mis{kk ugha dj ldrk gSA
bl fl¼kar osQ O;kid egÙo ij izdk'k Mkyrs gq, VtsYl rFkk xqok fy[krs gSaμ;g vfHkxe fdlh laxBu esa
dk;Zjr O;fDr;ksa ;k muosQ O;ogkj dk fo'ys"k.k djus dk vk/ku&iznku djrh gSA blosQ vk/kj ij fo|ky;
iz.kkyh osQ izR;sd O;fDr osQ O;ogkj dks pkgs og fizalhiy] f'k{kd ;k fo|kFkhZ gks le>k tk ldrk gS oqQN
visf{kr O;ogkj gksrs gSa] muosQ ;g O;ogkj] muosQ futh n`f‘dks.k ij vk/kfjr gksrs gSaA O;fDr;ksa osQ O;ogkj
osQ eè; var%fØ;k pyrh jgrh gSA Vdjko dh fLFkfr rc gksrh gS] tc visf{kr O;ogkj rFkk O;ogkj djus
okys O;fDr osQ n`f‘dks.k esa varj gksrk gSA bl vfHkxe osQ vk/kj ij oqQ'ky iz'kkld ruko o la?k"kks± dks de
djrk gqvk fo|ky; iz.kkyh osQ fodkl osQ fy, vxzlj gks ldrk gSA
LOVELY PROFESSIONAL UNIVERSITY 63