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bdkbZ—4% lkWV fo'ys"k.k% vo/kj.kk rFkk izfØ;k



            lexz fo'ys"k.k djus osQ fy, vko';d gSaA fofHkUu izdkj osQ O;kolkf;d izca/u osQ lkFk&lkFk 'kSf{kd izcaèku  uksV
            esa Hkh bldk egÙo c<+ x;k gSA lkWV (SWOT) osQ pkj i{kksa esa ls nks i{k] volj rFkk pqukSfr;k¡ cká dkjd
            gSa] tcfd 'kfDr;k¡ rFkk detksfj;k¡ vkUrfjd dkjd gSaA 'kSf{kd izca/u rFkk fu;kstu dh j.kuhfr;ksa esa SWOT
            fo'ys"k.k dh egÙoiw.kZ Hkwfedk gksrh gSA





                   fdlh Hkh laxBu osQ leqfpr fodkl osQ fy, fu;fer ewY;kadu  (continuous evaluation)
                   vko';d gSA oLrqr% ewY;kadu lexz izca/u izfØ;k dk vfoHkkT; vax gSA leqfpr] oS/ ,oa
                   fo'oluh; ewY;kadu fdlh Hkh laxBu dk lqn`<+ vk/kj gS] ftl ij fdlh Hkh laxBu dk Hkkoh fodkl
                   fuHkZj djrk gSA

            lkWV (SWOT) fo'ys"k.k dh fo'ks"krk,¡

            1. blosQ vk/kj ij fo|ky;ksa esa iz'kklfud fl¼karksa dk iz;ksx fd;k tk ldrk gSA
            2. blosQ vk/kj ij iz'kkld lgt gh vuqeku yxk ysrs gSa fd fo|ky; iz.kkyh dh mi&iz.kkfy;ksa esa
               dgk¡ D;k deh gS o bls oSQls nwj fd;k tk ldrk gSA
            3. tks izca/d] iz.kkyh osQ n`f‘dks.k ls laxBu esa vkus okyh leL;kvksa dks ns[krk gS] og vklkuh ls
               leL;k&lek/ku osQ fodYiksa dk irk yxk ysrk gSA
            4. izca/d leL;k ;k fo|ky; ij Mkyus okys izHkkoksa (;Fkk laLFkkxr] jktuhfrd] vkfFkZd] lkekftd
               o lkaLÑfrd) dk fo'ys"k.k dj ikrk gSA
            5. ;g ,d ,slk <kapk gS ftlosQ vk/kj ij f'k{kk tSls tfVy laxBuksa dh leL;kvksa dks fu;af=kr fd;k
               tk ldrk gS rFkk Hkfo"; esa laca/ esa fu.kZ; fy;k tk ldrk gSA
            6. ;g ,d u;k n`f‘dks.k iznku djrk gS fd ¶izca/d ,d lexz iz.kkyh¸ osQ dk;Z dj jgk gSA
            7. ;g iwoZ izca/&ukSdj'kkgh ekU;rkvksa osQ foijhr] fo|ky; laxBu dks ,d xfreku] ijLij fØ;kiw.kZ
               o roZQlaxr O;kid iz.kkyh eku dj pyrk gSA
            8. blosQ vk/kj ij 'kSf{kd leL;kvksa dh igpku dj mudk lek/ku <w¡<k tk ldrk gS] pkgs ;s leL;k,¡
               fxjrs 'kSf{kd Lrj] vuq'kklu ;k vU; fdlh Hkh izdkj dh D;ksa u gksaA
            ;gh dkj.k gS fd vusd fo}kuksa] ;Fkkμ
                owQaV~t rFkk vks^Mksusy  (Koontz and O'Donnel, 1976)

                g~;wt rFkk cksfMp        (Huse and Bowdetch, 1977)
                ,oa oqM fudYlu rFkk fiQUMys  (Wood Nicholson and Findley, 1979)

            bUgksaus er O;Dr fd;s gSa fd vkt orZeku tfVy laxBu gksus dh fLFkfr esa dksbZ Hkh izca/u fl¼kar ;k vfHkxe
            dh mis{kk ugha dj ldrk gSA
            bl fl¼kar osQ O;kid egÙo ij izdk'k Mkyrs gq, VtsYl rFkk xqok fy[krs gSaμ;g vfHkxe fdlh laxBu esa
            dk;Zjr O;fDr;ksa ;k muosQ O;ogkj dk fo'ys"k.k djus dk vk/ku&iznku djrh gSA blosQ vk/kj ij fo|ky;
            iz.kkyh osQ izR;sd O;fDr osQ O;ogkj dks pkgs og fizalhiy] f'k{kd ;k fo|kFkhZ gks le>k tk ldrk gS oqQN
            visf{kr O;ogkj gksrs gSa] muosQ ;g O;ogkj] muosQ futh n`f‘dks.k ij vk/kfjr gksrs gSaA O;fDr;ksa osQ O;ogkj
            osQ eè; var%fØ;k pyrh jgrh gSA Vdjko dh fLFkfr rc gksrh gS] tc visf{kr O;ogkj rFkk O;ogkj djus
            okys O;fDr osQ n`f‘dks.k esa varj gksrk gSA bl vfHkxe osQ vk/kj ij oqQ'ky iz'kkld ruko o la?k"kks± dks de
            djrk gqvk fo|ky; iz.kkyh osQ fodkl osQ fy, vxzlj gks ldrk gSA

                                             LOVELY PROFESSIONAL UNIVERSITY                                       63
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