Page 4 - DMGT404 RESEARCH_METHODOLOGY

SYLLABUS

Research Methodology

Objectives: The general objective of this course is to introduce students to methods of research. The specific objectives are: To
develop understanding of the fundamental theoretical ideas and logic of research; To develop understanding of the issues
involved in planning, designing, executing, evaluating and reporting research; To introduce students to many of the technical
aspects of how to do empirical research using some of the main data collection and analysis techniques.

DCOM408 RESEARCH METHODOLOGY

Sr. No. Description
1 An Introduction to Research: Meaning, Process, Defining, Research Problem:

Selection, Understanding, Necessity of defined problem, Research Design , need and
types of Research Design

2 Sampling Design: Steps of Sampling design, Characteristics of good Sampling

Design, Different types of Sampling Design.
3 Measurement and Scaling Technique: Tools of Sound Measurement, Techniques

Of Developing Measurement Tools, Scaling meaning and Important Scaling
Techniques

4 Data Collection: Primary ( Interview, Observation and Questionnaire and

Collection of Secondary Data
5 Data Analysis-1: Measure for Central Tendency, Dispersion

6 Data Analysis-2: Correlation And Regression Analysis , Time series and index

number
7 Hypothesis Testing: Hypothesis Definition and Formulation, t test , z test , ANOVA

8 Multivariate Analysis-1: Classification, Important Methods of Factor analysis,

factor analysis , rotation in Factor Analysis, overview of cluster analysis
9 Multivariate Analysis-2: Discriminant analysis, multi-dimensional scaling, conjoint

analysis
10 Report Writing: Technique and Precaution of Interpretation, Significance of Report

Writing, Layout and Types of Report