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DMGT404 RESEARCH METHODOLOGY



          Sr. No.                                           Description
            1.      An Introduction to Research: Meaning, Process, Defining, Research Problem: Selection,
                    Understanding, Necessity of defined problem, Research Design , need and types of Research Design.
            2.      Sampling Design: Steps of Sampling design, Characteristics of good Sampling Design, Different types
                    of Sampling Design.
            3.      Measurement and Scaling Technique: Tools of Sound Measurement, Techniques Of Developing
                    Measurement Tools, Scaling meaning and Important Scaling Techniques
            4.      Data Collection: Primary ( Interview, Observation and Questionnaire and Collection of Secondary
                    Data.
            5.      Data Analysis: Measure for Central Tendency, Dispersion, Correlation And Regression Analysis
            6.      Hypothesis Testing: Hypothesis Definition and Formulation, t test , z test , ANOVA
            7.      Multivariate Analysis: Classification, Important Methods of Factor analysis, factor analysis , rotation
                    in Factor Analysis, overview of cluster analysis, discriminant analysis, multi dimensional scaling ,
                    conjoint analysis.
            8.      Report Writing: Technique and Precaution of Interpretation, Significance of Report Writing, Layout
                    and Types of Report.

            9.      Time series

            10      Index number
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