Page 95 - DCOM506_DMGT502_STRATEGIC_MANAGEMENT

Unit 5: Organisational Appraisal: Internal Assessment 1

7. …………………is the starting point of developing competitive advantage. Notes
8. Increase in competition and high inflation rate are potential……………………for a
company.

9. At the……………….stage of SWOT analysis, companies try to correct their major
weaknesses.
10. ……………………matrix is just an extension of the SWOT matrix.

5.6 Review Questions

1. Suppose you are newly appointed CEO of a retail major. How would you perform the
internal analysis to identify the resources and capabilities of the firm?

2. Analyses the role of internal analysis in strategy formulation.
3. What points would you keep in mind to enhance the quality of the material while devising
a SWOT Analysis?

4. "SWOT Analysis portrays the essence of strategy formulation". Comment.
5. How would you carry out SWOT analysis for a software and electronic media company?
6. Critically assess the significance of SWOT Analysis in Strategic Management.
7. You are the CEO of a footwear manufacturing company. Your company manufactures
shoes and sandals for both the sexes. The designs of the shoes and sandals have not
changed over the years. Your shoes sold like hot cakes in early 2000s but now the sales
have declined heavily. Analyse the situation and suggest appropriate solutions to get the
company back on track.
8. Is it not enough for a company to analyse its own strengths and weaknesses? Justify your
answer
9. "SWOT analysis stands at the core of strategic management". Substantiate
10. Conduct a SWOT analysis for any two major companies in the FMCG market.

Answers: Self Assessment

1. strengths, weaknesses, opportunities, threats
2. opportunity 3. Strength
4. internal, external 5. SWOT
6. narrow 7. Internal analysis

8. Threats 9. Translation
10. TOWS

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