Page 201 - DENG102_COMMUNICATION_SKILLS_II

Communication Skills-II Digvijay Pandya, Lovely Professional University

notes unit 14: Writing and Planning effective Business letters

contents
Objectives
Introduction
14.1 Effective Letter Writing

14.1.1 Write Clearly
14.1.2 Prefer Short and Simple Words
14.1.3 Write with Vigour
14.1.4 Write Concisely

14.1.5 Prefer Positive Language
14.1.6 Use a Variety of Sentence Types
14.1.7 Use Active and Passive Voice Appropriately
14.1.8 Keep Paragraphs Unified and Coherent
14.1.9 Use Parallel Structure
14.1.10 Control Paragraph Length

14.2 Types of Business Letters
14.2.1 Routine Business Letters
14.2.2 Pervasive Business Letters
14.3 Summary

14.4 Keywords
14.5 Review Questions
14.6 Further Readings

objectives

After studying this unit, you will be able to:
l Discuss the principles/guidelines to write effective business letters
l Describe the types of business letter

introduction

Business letters differ from other kinds of writing activities in several ways. First, it is usually
addressed to only one specific person and thus, it is important for the writer to think about the
reader with a ‘you-point’ or ‘you-attitude’. Second, every business letter can be a legal document
or contract so that it is important to have a good strategy for letter writing.
There are various kinds of letters following in and out of a business organization. The simple reason
is that the organization has to keep in touch with the world outside that comprises its suppliers,
customers, government departments, banks, insurance agencies, transporters, job-seekers and

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