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E-Commerce and E-Business

The PRLC is depicted in Figure 8.9.

Figure 8.9: Six Stage Process Reengineering Life Cycle

Source: Bajaj. K., and Nag. D. (1999). E-Commerce: The Cutting Edge of Business. New Delhi: Tata McGraw-Hill
Publishing Company Limited. Page 247.
8.3 Summary
• The Strategic Alignment Model for Information System (IS) or Information Technology (IT)
(Henderson and Venkatraman, 1993) suggests that the strategy and IT developments should be
coherent.
• The strategic alignment model of e-commerce offers a step by step process to align an e-commerce
project with business strategy of business organization or unit.
• The strategic alignment model intends to align IT with business by involving four components -
business strategy, IT strategy, business infrastructure, and IT infrastructure.

• Two of the BPR methodologies developed in the last few years are: Gateway’s Rapid Re
Methodology for BPR devised by Klein and Process Reengineering Life Cycle (PRLC) devised by
Teng, Kettinger and Guha.
• The Rapid Re Methodology covers five stages namely, preparation, identification, vision, solution,
and transformation.
• The Process Reengineering Life Cycle covers six stages namely, envision, initiate, diagnose,
redesign, reconstruct, and monitor.
8.4 Keywords
Business Process: It is several tasks that make up a business activity.
Cognitive: It is a process involving conscious intellectual activity.

Electronic Imaging Technology: It is a technology used to capture, store, process, manipulate, and
distribute flat information such as documents, photographs, paintings, drawings, and plans, through
digitization using computers or specialized hardware/software.

Outsourcing: It is contracting with a different company or person to do a particular function.

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