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Planning and Managing IT Infrastructure

Notes Mobile Marketing and Advertising

Mobile marketing is an emerging concept, but the speed with which it’s growing its roots is
remarkable. Mobile marketing is highly responsive sort of marketing campaign, especially
from brands’ experience point of view. And almost all brands are getting higher campaign
response rates. Corporations are now using m-commerce to expand everything from services to
marketing and advertisement. Although there are currently very few regulations on the use and
abuses of mobile commerce, this will change in the next few years. With the increased use of m-
commerce comes increased security.

Notes Cell phone companies are now spending more money to protect their customers
and their information from online intrusions and hackers.

Task Describe the use of M-Banking.

Caselet Airtel Enters Mobile Advertising Space

harti Airtel announced its foray into the mobile advertising (m-Advertising)
segment, in India. With this, Airtel will equip advertisers to connect with their
Bpotential customers in a targeted and personalised fashion via their mobile phones.
The platform is designed to meet all the essential demands of advertisers such as inventory
management, campaign management, reporting and analytics.
Commenting on the development, Mr K. Srinivas, President – Consumer Business, Bharti
Airtel, said, “We are excited to launch our mobile advertising platform. Personalisation,
sharp segmentation and contextualisation are increasingly making this platform an exciting
proposition for brands. With the mobile advertising market poised to grow by more than
40 per cent over the next few years, Airtel with its technology, scale and customer
intelligence is placed uniquely to leverage this growing medium. Airtel’s m-advertising
platform will enable advertisers to land their message in a simple, effective manner in an
increasingly complex media environment.”

Through Airtel’s m-Advertising platform, advertisers will be able to leverage multiple
communications outlets and tools such as mobile internet (WAP), Messaging services and
Airtel digital TV to engage their audiences. The company said it has the capability to
deliver massive reach in a high impact burst which can be delivered in just a few hours
using touch points such as end of call notifications, recharge notifications & Digital TV
guides. It will not only create opportunities for increasing brand saliency but also
conversions using technologies such as mobile couponing for segments such as youth,
upper SEC, smart phone users etc. With this platform, companies can also extend their
access to the rural audience with voice solutions.

Source: http://www.thehindubusinessline.com/industry-and-economy/info-tech/airtel-enters-mobile-
advertising-space/article3462088.ece

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