Page 166 - DCAP307_PLANNING_AND_MANAGING_IT_INFRASTRUCTURE

Planning and Managing IT Infrastructure

Notes Also the technology could be quite intimidating to the average customer, hence more
education is needed.
Strategy quote

“Knowing that teens want to cruise the boulevard on the weekends with a clean car the
mobile coupon advertisement went out, our client had no way of capturing information
on their customers that was quick and convenient,” said Regina Thomas, marketing
executive at OzNet Systems.
“Mobile coupons allows Canyon Country Car Wash to engage with their customers and
obtain instant feedback on what kinds of offers and services they want,” she said.
Question
What are the benefits of having mobile coupons as against normal coupons?

Source: http://www.mobilecommercedaily.com/sms-case-study-%E2%80%93-canyon-country-car-wash
9.5 Summary

M-Commerce (mobile commerce) is the buying and selling of goods and services through
wireless handheld devices such as cellular telephone and Personal Digital Assistants (PDAs).

An M-Commerce transaction is defined as any type of transaction of an economic value
that is conducted through a mobile device that uses a wireless telecommunications network
for communication with the e-commerce infrastructure.
Known as next-generation e-commerce, m-commerce enables users to access the Internet
without needing to find a place to plug in.

M-Commerce framework defines several functional layers, simplifying the design and
development so that different parties—vendors, providers, designers, and so on—can
address individual layers.
The framework also provides a developer-provider plane, which addresses the different
needs and views of application developers, content providers and service providers.

The location of the mobile phone user is an important piece of information used during
mobile commerce transactions.

Mobile purchase allows customers to shop online at any time in any location. Customers
can browse and order products while using a cheap, secure payment method.
Mobile commerce has seen a significant growth in recent months and this is a trend that is
widely anticipated to continue.

9.6 Keywords

Augmented Reality (AR): Augmented Reality (AR) is the integration of digital information with
live video or the user’s environment in real time.

Location-based Services: Location-based services are a general class of computer program-level
services used to include specific controls for location and time data as control features in computer
programs.
M-Commerce Transaction: M-Commerce transaction is defined as any type of transaction of
an economic value that is conducted through a mobile device that uses a wireless
telecommunications network for communication with the e-commerce infrastructure.

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