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Unit 9: Mobile Commerce

M-Commerce: M-commerce (mobile commerce) is the buying and selling of goods and services Notes
through wireless handheld devices such as cellular telephone and personal digital assistants
(PDAs).
Mobile Banking: Mobile Banking means a financial transaction conducted by logging onto a
bank’s website using a cell phone.

Mobile Brokerage: Stock market services offered via mobile devices are known as Mobile
Brokerage.
Personal Digital Assistant (PDA): is a term for any small mobile hand-held device that provides
computing and information storage and retrieval capabilities for personal or business use.
QR code: A QR code (quick response code) is a type of 2D bar code that is used to provide easy
access to information through a smart phone.

9.7 Review Questions

1. What do you mean by M-Commerce? Illustrate the concept of m-commerce with examples.
2. What are the advantages and disadvantages of m-Commerce? Discuss.
3. Explain the framework of mobile commerce.

4. Discuss the growth trends of mobile commerce.
5. Describe the various applications of m-commerce with the help of suitable example.
6. Illustrate the growth in mobile display in recent years.

7. What is augmented reality? Discuss its growth in recent years.
8. Elucidate the concept of mobile marketing and advertising.
9. Banks and other financial institutions are exploring the use of mobile commerce to allow
their customers to not only access account information, but also make transactions.
Comment.
10. What is mobile banking? Discuss with example.

Answers: Self Assessment

1. M-commerce (mobile commerce) 2. mobile device

3. Framework 4. user infrastructure
5. network 6. True
7. False 8. False
9. True 10. True

11. False 12. True
13. True 14. True
15. False

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