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Unit 14: Business Applications of Maxima and Minima




               Profits are maximised when x = 10.                                               Notes
          When a tax of   3 per unit is imposed, the total cost is written as
                                          1                   1
                                   C x  =   x 3  6x 2  30x  20 3x  x 3  6x 2  33x  20
                                    t      3                  3

                                              1  3  2           1  3  2
                             Profit   t  x  = 10x  3  x  6x  33x  20  3 x  6x  23x  20

          Now                       t  x  =  x 2  12x  23 0,  for max.      x 2  12x  23 0

                                          12   144 92  12 7.21
                                      x =                    . Thus, x = 9.6 or 2.4
                                               2         2
          Further it can be shown that   t  x  0 , when x = 9.6. Therefore, post-tax equilibrium occurs at
          lower level of output.

          14.4.3 Profit Maximisation by a Monopoly Firm

          Let the firm faces an inverse demand function p = f(x). Then we can write the total revenue of the
          firm as R(x) = p.x = x.f(x). Assuming the cost function as C(x), we can write the profit function as
          p(x) = x.f(x) – C(x). As before, the profit maximising conditions are   x  = 0 and   x  < 0.


                                                                                1
                   1.  The equilibrium  condition can  be written as  MR(x) = MC(x) or   p  1    =
             Notes
                      MC(x). Thus p > MC(x) when   > 1 (note that a profit maximising monopolist
                      always operates on the elastic portion of the demand curve). Since p = MC(x)
                      for a perfectly competitive firm, this implies that price charged by a monopolist
                      will be higher for producing the same level of output.

                   2.  Like a perfectly competitive firm, there is no supply curve  of a monopoly
                                                                      1
                      firm. To show this, we solve the equilibrium condition  p  1   = MC(x) for x.
                      The solution for x will be a function of p and  . This function can be regarded
                      as a supply function only if   is constant. However, we know that often h is
                      different at different points of the demand curve.

                                                                                    1
                 Example: The demand and cost functions of a monopolist are given to be  x  500  p
                                                                                    2
          and  C  x 3  59x 2  1315x  2000  respectively. Find his profit maximising level of output and price.
          Solution:
                                         1
          We can write the demand function as  p  500 x  or  p  1000 2x
                                         2
          Therefore, the profit function of the monopolist is
                                     x  = 1000 2x x x 3  59x 2  1315x  2,000
                                        =   x 3  57x 2  315x  2000
          We have,                   x  = 3x 2  114x  315 0  or  x  2  38x  105 0  for max. p
                             x  35 x  3  = 0   x = 35 or 3






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