Page 24 - DCAP303_MULTIMEDIA_SYSTEMS

Multimedia Systems

notes These three fonts work well as subtitles over dynamic content and will allow you to communicate
most effectively with your audience.
When you design your subtitles, you will need to keep in mind that moving images interact with
your top layer subtitles. For example, if your subtitles are white and they rest on top of a similar
white tone in your image, the text will be difficult and impossible to read. To ensure this does
not happen, you should use a black outline around your text. This helps ensure your text will be
viewable even against common black and white backgrounds.
Alternatively, some filmmakers use a yellow font for their subtitles. However, even if you decide to
use yellow subtitles you should nevertheless use a black outline (and possibly even a soft shadow)
around the text to ensure its readability. If you experiment with fonts for your subtitles ensure you
experiment with Sans Sheriff fonts. They are much more readable than their sheriff cousins.
2.2.4 Use text in advertisements

Text message advertising may be more obvious to some businesses than others. For example, if
somebody has restaurant and he is a prime candidate for using this medium. He has free ad space
at each and every table to tell his customers about his texting program and get them coming in for
more frequent visits, same with dentist or a singer. Can they really use text message advertising
to their advantage? The answer is a resounding yes. Let’s take a quick look at all the ways to use
text message advertising, no matter who you are.
any local business, such as a restaurant or bookstore, coffee shop, boutique or convenience
store: You can place flyers and table tents around your business to show your current customers
how to get great text coupons. Or add a one-liner in your other advertising to outside potential
customers to give them even more incentive to walk into your business. Before you know it, you
are attracting new customers and building repeat business with your current customers.

event planners and party organizers: Tell your event guests to text your keyword and their name
to your short code. Now you have a list of attendees that you can instantly reach with last minute
changes, updates to the schedule or great deals on merchandise.
speakers, performers, bands, artists: Let your followers know about your text program. They
sign up and now you can update them regarding shows, concerts, new releases, showings, guest
appearances or anything.

schools, churches, and organizations: You have 100s or even 1000s of people that you need
to communicate with. How many trees do you kill with all of the flyers you have to mail out?
Imagine if you told your congregation you were going green, they sign up for your text program,
and you still keep in touch with all of them at the touch of a few buttons. Cut your tree usage in
half and your mailing expenses too!
professionals like plumbers and dentists: Have your customers opt-in to your list and you
have got an instant way to remind them of their upcoming appointments or fill a hole in your
schedule within minutes.

your personal virtual business card: You are a business person heading to an event where you
normally pass out your business card and receive dozens in return. This time, you tell your
interested colleagues to text their name to your short code and instantly they get a response that
you created. It is your business card in text form. They have all of your information and now you
have their name and number too!
You see, the ways that you can use text message advertising is really only limited by your
imagination. All you need is a good text message service.

18 LoveLy professionaL University