Page 108 - DCAP306_DCAP511_E-COMMERCE_AND_E-BUSINESS

Unit 8: Business Process Reengineering – Model and Methodology

6. Develop Performance Measures: Develop performance measures for desired outputs.
7. Establish Targets: Establish targets for outputs the organization needs to deliver.
8. Determine Resource Requirements: Determine the resource needed to meet the targets.

9. Construct a Balanced Scorecard: Balance scorecard is a performance management tool which
measures various performance indicators with various aspects of enterprise like learning, growth,
internal process, customer satisfaction, and financial health.

Describe the basic steps involved in e-Business blueprint planning and strategies.

The strategic alignment model of e-commerce offers a step by step process to align an e-commerce
project with business strategy of business organization or unit. The process is described in a stepwise
manner that will refer constantly to the e-commerce strategic alignment model as shown in Figure 8.3.
Figure 8.3 provides a graphical overview of the need to match the core benefits with the users’ core
needs.
The preconditions for the strategic alignment process to start are:
1. The participants need to know the success stories and case studies of other organizations and their
e-commerce projects.
2. The participants need to be rooted in strategic conversion that results in the finalization of strategy
and objectives of the organization or business unit.
These preconditions allow participants in strategic alignment process to begin with one of the most time
consuming and difficult parts of e-commerce alignment model named market segmentation.

Figure 8.3: Illustration of Strategic Alignment Process Using
Strategic Alignment Model

Source: Henderson and Venkatraman. Strategic Alignment Model. Oregon State University.

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