Page 112 - DCAP306_DCAP511_E-COMMERCE_AND_E-BUSINESS

Unit 8: Business Process Reengineering – Model and Methodology

provides direction to stimulate the customer demand. This perspective is essential to ensure the
effective usage of IT.

Figure 8.7 depicts IT strategy as the driver/enabler.
Figure 8.7: IT Strategy as the Driver/Enabler:
Service Level

Source: Bajaj. K., and Nag. D. (1999). E-Commerce: The Cutting Edge of Business. New Delhi: Tata McGraw-Hill
Publishing Company Limited. Page 238.
In this model, the top management plays the role of a mentor to allocate the scarce resources. Here, the
performance criteria lie in achieving the customer satisfaction appropriately.

The four criteria listed by Henderson and Venkatraman that differentiates strategic
alignment model from the other models are:
1. The IS function’s focus shifts from the internal orientation towards a strategic fit in the
IT domain, i.e., to the emerging or existing technologies in marketplace.
2. The challenge lies in selecting one among the four alignment perspectives that suit the
organizational objectives and business conditions.
3. The management roles vary in various perspectives.

4. The performance assessment criteria in different perspectives are analyzed. They
expand from service and cost considerations to a larger set that involve operational
and strategic goals.

Thereby, each organization should select a perspective that is appropriate for it. The appropriate
strategic alignment model should be made as per the government rules, IT deployment within the
organization, customer profile, IT marketplace, and so on.
8.2 BPR Methodology

This section discusses the methodologies for reengineering the business processes after identifying a
project area. Most of the reengineering methodologies share a few common elements. However, a
simple difference can have a significant effect on the success or failure of the project.
Two of the BPR methodologies that have been developed and used in the last few years are:
1. Gateway’s Rapid Re Methodology for BPR devised by Klein.
2. Process Reengineering Life Cycle (PRLC) devised by Teng, Kettinger, and Guha.
BPR project involves the following phases:

LOVELY PROFESSIONAL UNIVERSITY 105