Page 125 - DCAP609_CLOUD_COMPUTING

Cloud Computing

Notes Describe about the exploring contact management and CRM applications
Understand the CRM more than just software

Introduction

Collaborative event management is a term used to describe the management of activities
conducted between two closely, co-operating trading partners in order to maximise the efficiency
of a trading process. An example could be the activities associated with an in-store promotion,
or new product launch, where the customer and supplier collaborate to plan and fulfil the
promotion to the maximum benefit of both trading partners. Collaborative working, and
management of events that result, is being seen as increasingly important to supply chain
efficiency. It is dependent upon an agreed joint process, the rapid flow of information between
trading partners, and a sharing of both data and decisions via standard Internet screens and
workflow accordingly e-business is fundamental to its success.

8.1 Understanding Event Management Applications

Event software is starting to play a key role in the organisation and management of events.
Comprehensive event management software includes features such as:
Website integration: Event software should seamlessly integrate with your existing website
without the need to re-design or re-brand.
Online Registration: Event management software should allow event managers to create a fully
customisable online booking form capturing the most relevant information from your delegates.
Event Communication: Clear and targeted communication to your delegate audience is crucial,
the event system should include integrated event communication tools such as email marketing,
invitation and surveys.
Event Badges: Event software enables personalized badges to be created pre or during the event
simply and quickly.

Did u know? One of the most time consuming jobs for an event manager is production of
delegate badges.
Event Resource Management: Simply manage and allocate all resources through a comprehensive
calendar feature, providing total control of all aspects of the event management process.
Event Financials: Technology enables event managers to offer a variety of options for delegates
to securely pay online with confidence, providing ease of use via automation.

Event Reporting: Determining the true ROI from events can be determined and managed through
a powerful reporting and analysis suite.
Event Scheduler: Manage and schedule multi-faceted one to one meetings for your delegates and
suppliers simply and efficiently.
Venue Management Software: Flexible venue planning and scheduling tools that manages the
event facility no matter what type of events are being hosted.
Document Management: An easy way to publish and manage speaker abstracts and biographies.
Event software can help event managers create more effective, successful events. Research has
shown that during the current economic downfall, many event companies have begun to take

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