Page 130 - DCAP609_CLOUD_COMPUTING

Unit 8: Collaborating on Event and Contact Management

Self Assessment Notes

Fill in the blanks:
6. 123 Signup is the premier online event ………………….. and …………………… management
service today.

7. 123 Signup provides online ………………… and seminar management.
8. Colleges and Universities also use the systems of ………………...

8.3 Events in the Cloud

Cloud computing lets you take event management from the office to the event site. The attendee
database isn’t landlocked on your company’s computers; it’s located on the web, where it’s
accessible from any web browser. So fire up a series of computer terminals in the event registration
room, or just take your notebook PC with you. Everything you or your attendees entered prior
to the event is there for your onsite access—which is great not just for onsite registration, but
also for solving those niggling problems that always tend to spring up the day of the event.
Even a small event has beaucoup number of separate pieces and parts, all of which can benefit
from behind-the-scenes computing horsepower.

!
Caution It is unusual cost effective, however, to purchase the hardware and software to
cope these events; you might use the same software applications to manage a 25 person
seminar as you do to manage a 1,000 person trade show, even though the 25 person
seminar brings in less revenue.
Although both events have the similar management needs, the smaller event maybe cannot
afford the traditional type of event management software that the larger event has the budget
for.
This is where cloud computing comes to the rescue. By tapping into the similar server cloud as
the larger event the smaller event can now afford the same level of event management. The
similar applications are used but with less server horsepower.

Self Assessment

Fill in the blanks:

9. Cloud computing lets you take event management from the office to the ………………..
site.
10. Even a small event has ……………………. number of separate pieces and parts.

8.4 Understanding Contact Management and CRM

Customer Relationship Management (CRM) focuses on your enterprise’s number one priority
creating a satisfactory customer experience that will delight your current clients and help you
acquire new ones more quickly.
CRM systems for marketing track and measure campaigns over multiple channels, such as
email, search, social media, telephone and direct mail. These systems track clicks, responses,
leads and deals.

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