Page 61 - DENG401_Advance Communication Skills

Advanced Communication Skills

Notes

Case Study Effective Presentation

r. Abhishek was supposed to give a presentation on “Time Management” at
10.30 a.m. He reached the venue at 11.15 a.m. and after that he took half an hour
Mto fix his LCD and set his presentation. Then he gave his presentation, which
was well designed with many visual aids, examples and good language. In between, he
kept looking at the screen to read out the main points. During his speech, he kept repeating
the words, “Isn’t it”? At the end of the presentation, which finished one hour later than its
scheduled time, the manager of the company took the feedback of the presentation, and to
surprise Mr. Abhishek received a completely negative feedback. He was unable to
understand that even after preparing such a good presentation, why the feedback was
negative.
Questions:
1. Point out the mistakes committed by Mr. Abhishek.
2. Though he had prepared good content, why was his presentation not well received
or a success?
3. How can Mr. Abhishek improve his presentation skills?
4. How can we say that Mr. Abhishek failed to do justice to his topic “Time
management”?

2.8 Summary

Presentations and public speaking play a very significant role in business environment.
Hence, when planning for presentations or public speaking, you must take care to define
their purpose and relate them to the audience’s interests.
Public speaking is a talk given to a large gathering.
The present unit offers characteristics and tips of good public speaking.
Importance and need of public speaking for the individual, the organization and the
society are also discussed.
Impromptu, extemporaneous, memorized and manuscript are modes of delivery in public
speaking.
Besides, checklist for effective public speaking; checklist for discussion skills and essentials
for reduce stage fear are also discussed.
We concentrated on imparting presentation skill to enable you to make effective
presentations.
These skills can be further developed by paying attention to preparation, delivery
techniques, and the art of handling audience’s response.

The presentation is a form of oral communication. Its success depends on the presenter’s
preparation, his clarity of purpose, understanding of audience needs; his ability to structure
the information, choose proper visual aids, and perform by involving the audience’s
interest and responding to their questions with ease and forthright honesty.

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