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Pawan Kumar, Lovely Professional University Unit 12: Management of Change
Unit 12: Management of Change
CONTENTS
Objectives
Introduction
12.1 Overview of Change Management
12.1.1 Strategies of Change Management
12.1.2 Challenges of Change Management
12.1.3 Guidelines for Change Management
12.1.4 Change Management in Public Administration
12.2 E-Commerce in India
12.2.1 EDI in India
12.3 Internet in India
12.4 Summary
12.5 Keywords
12.6 Self Assessment
12.7 Review Questions
12.8 Further Readings
Objectives
After studying this unit, you will be able to:
• Provide an overview of change management
• Discuss about e-commerce in India
• Analyze the usage of Internet in India
Introduction
We live in the age of constant change. We have a tendency to associate the idea of change with that of
progress. Today, teams and organizations are facing rapid changes like never before. Globalization has
amplified the markets and opportunities for extra growth and revenue. Progressively, diverse markets
have a broad variety of needs and expectations that must be understood if they are to become strong
customers and collaborators. The capability to manage change while continuing to meet the needs of
customers, is a very essential skill required by today's leaders and managers.
According to John Kotter (1996), “Most credible evidence suggests that change will happen at a more
rapid pace in the business environment in the future. The rate of environmental movement and the
pressure on organizations to transform themselves will increase over the next few decades. If this is the
case, then the only rational solution is to learn more about what creates successful change.”
As the speed of change is continuing to increase, change management has become a fundamental skill
needed by managers, human resources staff, and organization leaders. Change management is a
structured approach of shifting individuals, teams and organizations from an existing state to a desired
future state. It is an organizational process targeted to empower employees to accept changes and
implement the changes in their present business environment.
LOVELY PROFESSIONAL UNIVERSITY 141
