Page 149 - DCAP306_DCAP511_E-COMMERCE_AND_E-BUSINESS

E-Commerce and E-Business

1. Change management involves attentive planning and responsive implementation,
along with consultation and participation of the people affected by the changes.
2. Change must be realistic, attainable, measurable, and voluntary.

12.1 Overview of Change Management
According to Albert Einstein, “The world we have created is a product of our thinking and it cannot be
changed without changing our thinking.”

The main target of change management is to assess and plan the change process to make sure that if a
change is made, it is completed in the most proficient way. A general definition used for change
management is a set of processes that is employed to guarantee that significant changes are
implemented in a logical, controlled, and efficient manner to effect organizational change.

The set of processes include recording of changes, evaluating the impact, cost,
benefit, and risk of planned changes, developing business validation, and
obtaining approval.

Some of the other activities under change management program are managing and coordinating change
realization, monitoring and reporting on implementation, reviewing and closing change requests.
Organizational change management takes into account the processes and tools that managers use to
formulate changes at an organizational level. Most organizations desire change to be implemented with
the slightest resistance possible and for this to happen, change must be applied with a structured
approach.
Change management must work to make sure that the changes are:
1. Justified
2. Carried out without risking service quality
3. Appropriately recorded, classified, and documented

4. Diligently tested in a test environment
5. Functioning with backup plans and if the system functions inaccurately after implementation,
then the changes can be undone.
Before initializing organizational change, we need to make sure what we want to achieve with the
change and how will we know that the change has been achieved. We also need to make sure who is
affected by this change, along with their probable reactions to the same. These aspects relate strongly to
the management of personal as well as organizational change.

12.1.1 Strategies of Change Management
There is no specific change management strategy model for each and every organization. Each
organization develops its own model of change management, often by selecting a model and modifying
it as they go along in developing their own planning process. The basic strategies provide a range of
alternatives from which organizations select an approach and begin to develop their own change
management process.

An organization may prefer using a scenario to identify strategic issues and goals, and
then carefully plan to address the issues and reach the goals.

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