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Business Intelligence                                            Sartaj Singh,  Lovely Professional University




                    Notes                                  Unit 11: Data Mining


                                     CONTENTS
                                     Objectives
                                     Introduction

                                     11.1 Data Mining
                                          11.1.1  Process of Knowledge Discovery
                                          11.1.2  Types of Data Mining Tasks

                                          11.1.3  Purpose of Data Mining
                                     11.2 Data Mining Approaches
                                     11.3 Data Mining Uses
                                     11.4 Data Mining Issues
                                     11.5 Data Mining Applications

                                     11.6 Limitations of Data Mining
                                     11.7 Data Mining Models
                                     11.8 Data Mining Algorithms

                                     11.9 Summary
                                     11.10 Keywords
                                     11.11 Review Questions
                                     11.12 Further Readings

                                   Objectives

                                   After studying this unit, you will be able to:

                                       Define data mining
                                       State data mining approaches
                                       Identify data mining uses

                                       Discuss data mining issues
                                       Demonstrate applications of data mining
                                       Explain limitations of data mining
                                       Recognize data mining models

                                       Discuss basics of data mining algorithms
                                   Introduction


                                   Data mining refers to the extraction of hidden predictive information from large databases.
                                   Data mining techniques can yield the benefits of automation on existing software and hardware
                                   platforms. Data mining tools can answer business questions that traditionally were too time




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