Page 112 - DMGT209_QUANTITATIVE_TECHNIQUES_II

Neha Tikoo, Lovely Professional University
Unit 7: Sources and Methods of Data Collection

Unit 7: Sources and Methods of Data Collection Notes

CONTENTS
Objectives
Introduction
7.1 Primary Data and Secondary Data
7.1.1 Primary Data
7.1.2 Secondary Data
7.2 Data Collection Methods

7.2.1 Observation Method
7.2.2 Qualitative Techniques of Data Collection
7.3 Questionnaire Designing
7.3.1 Importance of Questionnaire in MR
7.3.2 Developing a Good Questionnaire
7.3.3 Types of Questionnaires
7.3.4 Construction of Questionnaire Designing
7.3.5 Mail Questionnaire
7.3.6 Schedule Method
7.3.7 Sample Questionnaires
7.4 Summary

7.5 Keywords
7.6 Review Questions
7.7 Further Readings

Objectives

After studying this unit, you will be able to:
 Identify the types of data;

 Explain the data collection procedure for primary data and secondary data;
 Discuss the methods for data collection;
 Identify the meaning and process of questionnaire designing.

Introduction

Once the researcher has decided the ‘Research Design’, the next job is of data collection. For data
to be useful, our observations need to be organized so that we can get some patterns and come
to logical conclusions.
Statistical investigation requires systematic collection of data, so that all relevant groups are
represented in the data.

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