Page 141 - DMGT209_QUANTITATIVE_TECHNIQUES_II

Quantitative Techniques-II

Notes  The questions should be clearly worded and should be unambiguous.

 The questions should be free from any subjective evaluation.
 Questions should be inter-linked.
 Information sought should be capable of tabulation and subsequent statistical
analysis.

Suitability of Schedule Method

This method is generally applied in the following situations:
 The field of investigation is wide and dispersed.
 Where the researcher requires quick result at low cost.

 Where the respondents are educated.
 Where trained and educated investigators are available.

7.3.7 Sample Questionnaires

A Study of Customer Retention as Adopted by Textile Retail Outlets
Note: Information gathered will be strictly confidential. We highly appreciate your
cooperation in this regard.
1. Name of the outlet:
2. Address:
3. Do you have regular customers?
Yes [ ] No [ ]
4. How often do your regular customers visit your outlet?

Weekly [ ] Once in a month [ ] Twice in a month [ ]
Once in 2 months [ ] 2-3 months [ ] Once in 6 months [ ]
5. Do you maintain any records of your regular customers?
Yes [ ] No [ ]
6. What percentage of your customers are regular? % [ ]

7. Do you think that we can use the above as a retention strategy of customers for your
outlets?
Yes [ ] No [ ]
8. What are the different products that you handle in your outlets?

Formals [ ] Casuals/Kids wear [ ] Ladies dress materials [ ]
Sarees [ ] Others (Specify) —————————
9. What type of customers (socio-economic) visit your outlets?
Low income [ ] Middle income [ ] High income [ ]
10. Why do you think they come to your outlet?
Product variety [ ] Price discount [ ] Easy gain to products [ ]
Contd...

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