Page 143 - DMGT209_QUANTITATIVE_TECHNIQUES_II

Quantitative Techniques-II

Notes 2. Do you own a P.C? Yes [ ] No [ ]

(a) If yes, whether: branded [ ] unbranded [ ]
(b) If no, do you plan to buy one? Near future [ ] Distant future [ ] Can’t say [ ]
(Less than 6 months) (Less than a year)
If so, whether: branded [ ] unbranded [ ]
3. What is the utility of the PC to you?

Education [ ] Business [ ]
Infotainment [ ] Internet/Communication [ ]
4. What is the most important factor that matters while buying a PC?
Quality [ ] Price [ ]
Service [ ] Finance facility [ ]
5. Before deciding on the vendor, which factor goes into your consideration?

Vendor’s Reputation [ ] Technical Expertise [ ]
Client Base [ ]
6. How did you come to know about the vendor?
Friendly / Family [ ] Press Ads [ ]
Direct Mailers [ ] Reference Website [ ]

7. Which configuration would you decide on while buying a PC?
Standard [ ] Intermediate [ ]
Latest / Advanced [ ]
8. In your PC, would you prefer?
Conventional Design [ ] Innovative Design [ ]
If new, why:
New design distracts attention -

New design means increased price -
New design is hard to adapt -
If Innovative, why?
To create own identity
Out of business need -

Space management -
9. Rate the following four factors important for innovative design, starting with the
most preferred:

(a) Size (b) Shape
(c) Colour/ordinary (d) Portability and Sturdiness
1. ————————————— 3. ———————————
2. ————————————— 4. ———————————
Contd...

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