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Unit 7: Sources and Methods of Data Collection
11. Open-ended Questions Notes
12. Leading
7.7 Further Readings
Books Boyd, Westfall, and Stasch, Marketing Research - Text and Cases, All India Traveller
Bookseller, New Delhi.
Brown, F.E., Marketing Research - A Structure for Decision-making, Addison-Wesley
Publishing Company.
Kothari, C.R., Research Methodology - Methods and Techniques, Wiley Eastern Ltd.
S.N. Murthy and U. Bhojanna, Business Research Methods, Excel Books, 2007.
Stockton and Clark, Introduction to Business and Economic Statistics, D.B. Taraporevala
Sons and Co. Private Limited, Bombay.
Online links www.indiastudychannel.com
www.scribd.com/doc
www.soas.ac.uk
www.web-source.net
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