Page 14 - DMGT207_MANAGEMENT_OF_FINANCES
P. 14

Unit 1: Introduction to Financial Management




               addition to ongoing involvement in financial analysis and planning are making investment  Notes
               decisions and making financing decisions. Investment decisions determine both the mix
               and the type of assets held by the firm. Financing decisions determine both the mix and
               the type of financing used by the firm. However, the decisions are actually made on the
               basis of cash flow effects on the overall value of the firm.
          1.3.4 Interface with other Functions


          Finance is defined as the lifeblood of an organization. It is a common thread, which binds all the
          organizational functions as each function when carried out creates financial implications. The
          interface between finance and other functions can be described as follows:

          Manufacturing Finance

          1.   Manufacturing function necessitates a large investment. Productive use of resources ensures
               a cost advantage for the firm.
          2.   Optimum investment in inventories improves profit margin.

          3.   Many parameters of the production cost having effect on production cost are possible to
               control through internal management thus improving profits.
          4.   Important production  decisions like  make  or  buy  can be taken  only  after  financial
               implications have been considered.

          Marketing Finance

          1.   Many aspects of marketing management have financial implications e.g., hold inventories
               to provide off the shelf service to customers and thus increase sales; extension of credit
               facility to customers to increase sales.

          2.   Marketing strategies to increase sales have additional cost impact, which needs to be
               weighed carefully against incremental revenue.

          Personnel Finance

          In the global competitive scenario, business firms are moving to leaner and flat organizations.
          Investments in Human  Resource Development are also bound to increase. Restructuring of
          remuneration structure, voluntary retirement  schemes, sweat equity etc., has become  major
          financial decisions in the area of human resource management.




              Task  Which of the following functions should be the responsibility of a finance manager?
             (a)  Maintaining the books of account.

             (b)  Negotiating loans with banks.
             (c)  Conducting of internal audit.
             (d)  Deciding about change in the policies regarding recruitment.

             (e)  Change in marketing and advertising techniques routine.





                                           LOVELY PROFESSIONAL UNIVERSITY                                    9
   9   10   11   12   13   14   15   16   17   18   19