Page 21 - DMGT302_FUNDAMENTALS_OF_PROJECT_MANAGEMENT

Fundamentals of Project Management

Notes Style Includes both the way in which key Relates to role of digital marketing
managers behave in achieving the team in influencing strategy –
organizations' goals and the cultural it is it dynamic and influential or
style of the organization as a whole. conservative and looking for a voice
Skills Distinctive capabilities of key staff, Staff skills in specific areas: supplier
but can be interpreted as specific selection, project management,
skill-sets of team members. Content management, specific e-
marketing approaches (SEO,PPC,
affiliate marketing, e-mail marketing,
online advertising)
Superordinate The guiding concepts of the digital Improving the perception of the
goals marketing organisation which are importance and effectiveness of the
also part of shared values and digital marketing team amongst senior
culture. The internal and external managers and staff it works with
perception of these goals may vary (marketing generalists and IT)

Self Assessment

Fill in the blanks:
12. The ........................ of initiation phase is to examine the feasibility of the project.
13. The ........................ takes shape during the implementation phase.
14. There is a growing awareness and concern for the impact of infrastructure and facility
construction on the ........................ environment.
15. The ........................ use these designs to choose the definitive design that will be produced
in the project.

Case Study How India's Largest Airport Project was Fast-tracked?

ollaboration has not caught up in India. Fraught with lack of transparency at all
levels, both public and private projects languish in needless delays. Ashok Kumar
Cinforms us how one of the biggest exceptions in Indian project management
flourished with the adoption of a technology that linked 70 organisations, 45 outside
India, that worked on the project.
Delhi Airport’s Terminal 3 (T3) is the world’s second largest airport terminal.
Approximately 3 km in length, the terminal features 160 check-in counters and is able to
accommodate 34 million passengers each year. Spread over 4.4 million sq ft, T3 also
features Asia’s second longest runway, 74 aerobridges and 30 remote parking stands for
aircraft.
When Larsen & Toubro (L&T) was awarded the ` 5,400 crore design and build contract in
December 2006, they were faced with a significant challenge. To complete the project in
time for the Commonwealth Games last year, the construction timetable was compressed
to a challenging 39 months. Compared to similar projects, this was highly ambitious.
Singapore’s Changi Airport T3 project, for example, took 76 months and delivery of
London Heathrow Airport’s famed T5 and Beijing’s Terminal 3 took 60 months each.

Contd...

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