Page 118 - DMGT304_EVENT_MANAGEMENT
P. 118

Manpreet Kaur, Lovely Professional University                               Unit 5: Financial Management





                            Unit 5: Financial Management                                        Notes

            CONTENTS

            Objectives
            Introduction
            5.1  Event Budget
            5.2  Financial Analysis
            5.3  Financing the Event

            5.4  Typical Event Costs
            5.5  Break Even Analysis
                 5.5.1  Break-even Point
                 5.5.2  Assumptions of Break-even Analysis

                 5.5.3  Methods of Break-even Analysis
                 5.5.4  Margin of Safety
                 5.5.5  Applications in Event Management Industry
                 5.5.6  Limitations

            5.6  Cash Flow for an Event
            5.7  Financial Control System
            5.8  Panic System
            5.9  Sponsorship of Events

            5.10 Summary
            5.11 Keywords
            5.12 Review Questions
            5.13 Further Readings

          Objectives


          After studying this unit, you should be able to:
               Know the need for having finance
               Discuss the role of event budget
               Identify the various element of budget planning
               Explain the concept of budgetary aspect in events
               Describe the Financial analysis of the event
          Introduction


          What defines a successful event? The effective communication of important ideas to a responsive
          audience? Efficient organisation within agreed deadlines? An inspiring, well-equipped venue?
          They’re all vital, but without efficient (and profitable) financial management, even the best-




                                           LOVELY PROFESSIONAL UNIVERSITY                                   113
   113   114   115   116   117   118   119   120   121   122   123