Page 63 - DMGT304_EVENT_MANAGEMENT

Event Management

Notes Provided and managed still photography for the press center.
Provided and managed video photography for the press office during the 3 days.
Made 5 DVDs per day and send them to the TV stations as video news released
supported by printed press released.

Organized post-event round-up press released with photographs, highlighted visitor
numbers and success of events.
Results

Pre-event excitement generated traffic and interest in the forum.
Outstanding media coverage was achieved, valued at more than US$1.6 million
(SR4.6 million), in more than 100 national, regional and international media.
Questions:
1. Analyze the case and interpret it.

2. What do you infer from it?
3. Write down the case facts.

Source: http://www.headlineme.com/index.php?option=com_content&view=article&id=1:swpf-
2010&catid=1:headline-pr-a-event-management&Itemid=1

2.9 Summary

The recent growth of festivals and events as an industry around the world means that the
management can no longer be ad hoc.

The event coordinator will need to be well organized, a good leader with great
communication skills and able to generate enthusiasm.
The event committee may consist of other members of your organisation, members of
other organisation if it is a joint event, volunteers and other interested parties.
The size of the committee is dependent on the size and complexity of the event.

It is in the planning stage that you need to start taking notice of the barriers that will stop
your event from looking the way that you want it to.

In viewing a potential event site, there are three major stake holders who need to be
considered and whose perspectives could be quite different: the performers, the audience
and the organizers.

Performers mean those in the limelight, whether this involves providing an educational
talk, dancing in a parade, presenting an award.

The audience has needs, the primary one being to see what is going on. The level of
lighting and sound, as well as access to and comfort of the seats also contributes to audience
satisfaction. Catering and facilities are generally secondary.
From a management perspective, the venue must help to minimize risks such as adverse
weather, power failure, accidents and emergencies.

The theme party or theme event originated from the masquerade, where guests would
dress in elaborate costumes to hide their identity.

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