Page 68 - DMGT304_EVENT_MANAGEMENT

Unit 3: Event Feasibility and Legal Compliance

Notes
!
Caution For all events, it is essential that you carefully research the permit process to
determine if the event you have designed is feasible according to the code within the
jurisdiction where the event will be held.

3.2 The Approval Process

The research and design phases add to the event history once an event is approved. The approval
process may be as simple as an acceptance by the client or as complex as requiring dozens of
signatures from various city agencies that will interact with the event. Regardless of the simplicity
or complexity of this step, you should view it as an important milestone that, once crossed,
assures you that the plan has been reviewed and deemed reasonable and feasible, and has a high
likelihood of success. All roads lead to official approval, whether in the form of a contract or as
individual permits from each agency.

Notes Without official approval, an event remains a dream. The process for turning dreams
into workable plans requires careful research, thoughtful design, and critical analysis.
This could be called the planning to plan phase, because it involves so many complex steps
related to the next phase. However, once the approval is granted, you are on your way to
the next important phase: the actual planning period.

Self Assessment

Fill in the blanks:
1. ............................. simply means that you have looked at the event design objectively to
determine if what you propose is practical given the resources available.

2. The three basic resources that will be required are ............................., human, and political.
3. In assessing the feasibility of an event, you must not only know where your human
resources will .............................

4. ............................. see events as both good (opportunities for publicity, constituent
communications, and economic impact) and bad (drain on municipal services and potential
for disaster).

5. When designing ............................. events, it is particularly important that you understand
and enlist the support of politicians and their bureaucratic ministers to ensure smooth
cooperation for your event.

3.3 Key Questions

In helping you to determine the feasibility of your event, some key questions to ask include:
1. What physical resources are available (facilities and equipment) or accessible to support
the event?
2. What are the rough costs? (time, personnel, money)
3. How can any potential barriers be overcome?
4. Is there sufficient time for planning?

LOVELY PROFESSIONAL UNIVERSITY 63