Page 71 - DMGT304_EVENT_MANAGEMENT

Event Management

Notes 3.4.4 Support Feasibility

The feasibility study must gauge whether there is support for the event from within the
organisation. This is vital as an event is generally work and many helpers must be found.
Organisational meetings and numerous one-to-one consultations will usually provide evidence
whether support exists or not.

Events often need support from outside the hosting organisation if they are to be successful.
Some of the reasons to contact and consult other organisations include:
1. To estimate the amount of interest in participating

2. To seek assistance with equipment lending
3. To share facilities and venues
4. To seek sponsorship or funding
If the support that an event needs for participants, officials, helpers, sponsors and other interested
parties is not forthcoming then there must be considerable doubt about the feasibility of this
organisation to stage this event at this time.

3.4.5 Staffing Feasibility

The human resources required to plan, organize and stage an event includes everyone from the
Event Director down to volunteers who serve at the food stall. It is necessary to assess whether
the organisation has or is likely to have sufficient personnel for all event management tasks. If
no-one is willing to offer themselves as a event director or there is no-one with appropriate
experience who is affordable, then it must be assumed that the organisation is unlikely to be
successful at staging the event. Furthermore, at the feasibility assessment stage, it is important
to count, analyse and understand the myriad of tasks required and to determine whether there
is sufficient number of available personnel. Provided there is sufficient time, inexperienced
personnel can be trained.
3.4.6 Venue and Equipment Feasibility

Those who are responsible for assessing the feasibility of an event must consider whether there
is access to a suitable venue. The venue should be equal to or better than the standard expected
by all participants and other stakeholders.

!
Caution There are dangers for the organisation and sport/recreation activity if the venue
is substandard. Therefore a lack of a suitable venue has a major effect on event feasibility.
Some categories of equipment such as personal sports apparatus are the responsibility of the
competitor. Other types of equipment such as scoreboards, lighting and timing equipment are
the responsibility of the organiser. If the organisation does not own sufficient equipment to
stage an event it can be bought, borrowed or hired provided there is time and funds available.
There may be a feasibility problem if sufficient equipment does not exist locally and it is too
difficult or expensive to transport equipment from other places.
3.4.7 Environmental Feasibility

The staging of events generally has some environmental impact. This may range from traffic
congestion and parking problems to damage sustained by the environment.

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