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Event Management

Notes Once it has been ascertained that you do have the necessary resources and it is feasible to
undertake the event, planning can begin. Check the timing of your event does not clash with any
other key events.
It’s crucial to put in the necessary time and effort into planning and preparation for your event
to ensure that it’s a successful one.

Task Make an event planner where any event is not clashing with another key event.

3.4 Feasibility: What to assess?

An event feasibility study is a controlled process for identifying challenges and opportunities,
determining objectives, defining successful outcomes and assessing a range of costs and benefits
of an event concept. It is a preliminary study undertaken before the real work of an event/
festival starts, to ascertain the potential of the events success.
Developing a successful inaugural event can be a risky investment and taking the event concept
from an initial idea through to the operational stage is often a complex and time-consuming
effort. Red Horizon Events consulting expertise in feasibilities studies provides decision makers,
within your organisation, with the opportunity to make better, more informed decisions on
new event concepts.

Benefits of Completing a Feasibility Study for Inaugural Events

1. An effective analytical tool that assists decision makers in determining if the event concept
will meet objectives and is viable
2. Provides supporting evidence for recommendations and demonstrates the strengths and
weakness of the event concept

3. Helps to analyze the business idea in more depth, providing greater clarity on the event
concept, defined objectives and key stakeholders
4. Allows for better, more informed decisions on the event concept at a logistical, financial,
resources and marketing environment level
5. Reduces the risk of a wasted investment in - time, resources and money
6. Helps reduce the event project planning time for the event - should it go ahead

Establishing the feasibility of your event is an essential first step to success. Event Feasibility
service works with you to identify what matters and ensure your event is built on solid foundations.

3.4.1 Risks Feasibility

The staging of events has risks for the organisers that should be analysed and understood. The
organisers need to have a relative degree of confidence that:
The event will not result in a financial loss
The event is organised sufficiently well that all parties are satisfied
The organisation’s mission will be enhanced as a result of staging the event
The risk of injury is minimised as far as possible

There are contingency plans to ensure the safety and well-being of all participants

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