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Unit 3: Event Feasibility and Legal Compliance

Notes
Examples: The following are some examples of the environmental impact of an event:

Damage by cars in an off-road area
Noise pollution
Traffic congestion
Sanitary problems

Danger to fauna and flora
Water pollution e.g. power boat racing

Notes An event is VIABLE if it is capable of working successfully.
An event is FEASIBLE if it can be organised relatively easily.

Self Assessment

Fill in the blanks:
6. Establishing the feasibility of your event is an essential ........................ step to success.

7. The ........................ of events has risks for the organisers that should be analysed and
understood.
8. The ........................ number of tasks to be performed when organising an event also suggest
that would-be organisers should look very closely at the time allowed to complete such
tasks.

9. The human resources required to plan, organize and stage an event includes everyone
from the ........................ down to volunteers who serve at the food stall.
10. The staging of events generally has some ........................ impact.

3.5 SWOT Analysis: Finding the Strengths, Weaknesses,

Opportunities, and Threats

Before you begin planning an event, you usually must implement SWOT analysis to underpin
your decision making. SWOT analysis assists you in identifying the internal and external variables
that may prevent the event from achieving maximum success.

3.5.1 Strengths and Weaknesses

The strengths and weaknesses of an event are primarily considerations that can be spotted
before the event actually takes place. Typical strengths and weaknesses of many events are
shown in Figure 3.1.
The strengths and weaknesses may be uncovered through a focus group or through individual
interviews with the major stakeholders. If the weaknesses outnumber the strengths and there is
no reasonable way to eliminate the weak- nesses and increase the strengths within the event
planning period, you may wish to postpone or cancel the event.

LOVELY PROFESSIONAL UNIVERSITY 67