Page 27 - DMGT402_MANAGEMENT_PRACTICES_AND_ORGANIZATIONAL_BEHAVIOUR

Management Practices and Organisational Behaviour

Notes Instead of the 'three lifelines' of KBC, SDCK had three trumps; instead of 'lock kiya jaye,'
it was 'freeze kiya jaye.' There seemed to be no spontaneity in the show as the anchors
failed to strike a comfortable relationship with the participants. Lack of a healthy working
relationship between the two anchors also marred the show.
Some analysts felt that the presence of two anchors created confusion. Viewers seemed to
be irritated when both anchors spoke at the same time. Gajendra Singh, Director, SDCK
commented, "They had massive ego clashes and I think it showed on screen." Reacting to
Zee TV's comments on SDCK's failure being due to his and Manisha's incompetence,
Anupam Kher said, "When they have anyway thrown the two of us out, why not go on
with the existing format if we alone are to be blamed for its failure?" Manisha Koirala also
came out strongly against SDCK and Zee in the media.
She remarked, "When I first caught the telecast of SDCK in the second week of November,
I was appalled by its poor and tacky production. There were flies sitting on the participant's
faces and many of them were sweating not because of tension but heat in the studio." .
Thus, while the anchors failed to win over the audience, whereas KBC's anchor, with his
immense popularity, had completely won over the viewers.
There was an also lot of audience interaction in KBC, which seemed to be missing in
SDCK. Before launching KBC, Star Plus had spent months preparing Amitabh Bachchan
for the show. However, according to Anupam Kher, they could not rehearse for even three
weeks before the shooting of the show commenced. Meanwhile, KBC gave SDCK a tough
time by airing 'special' shows with Bollywood celebrities on the occasion of Diwali and
New Year. Considering the show's miserable TRP ratings, and the fact that it was drawing
flak from all quarters, though plans of revamping SDCK and of signing new anchors to
host the show were made public, Zee TV eventually pulled the program off the air.
Questions
1. Which managerial functions do you analyse to have been reasons behind SDCK's
failure?
Ans. The failure of SDCK's failure can be attributed to the failure of its management in
performing all the functions of managers, viz., planning, organising, staffing,
directing and controlling.
Planning, because
(a) The counter strategy against Star TV was badly planned by a look alike show.
(b) The timings of the show were badly planned
(c) The schedule to be followed, the format of the show did not have any appeal
to the viewers
(d) The anchors planned to be chosen lacked mass appeal.
Organising, because
(a) the resources were improperly organised,
(b) the audience was not visible,
(c) the participants were not comfortable,
(d) the ambience was full of heat, with improper cooling system.

Staffing, because
(a) Such people were chosen to be the anchors that did not have a good bonding
with each other, as well as the audience.
Contd....

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