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Unit 4: Organising




          3.   Co-ordination: Organisation involves division of work among people whose efforts must  Notes
               be co-ordinated to achieve common goals. Co-ordination is the orderly arrangement of
               group effort to provide unity of action in the pursuit of common purpose.

          4.   Clear unbroken line of Authority: It points out the scalar principle or the chain of command.
               The line of authority flows from the highest executive to the lowest managerial level and
               the chain of command should not be broken.
          5.   Responsibility: Authority should be equal to  responsibility i.e., each manager should
               have enough authority to accomplish the task.
          6.   Efficiency: The organisation structure should enable the enterprise to attain objectives
               with the lowest possible cost.
          7.   Delegation: Decisions should be made  at the  lowest competent  level. Authority  and
               responsibility should be delegated as far down in the organisation as possible.
          8.   Unity of Command: Each person should be accountable to a single superior. If an individual
               has to report to only one supervisor there is a sense of personal  responsibility to one
               person for results.

          9.   Span of Management: No superior at a higher level should have more than six immediate
               subordinates. The average human brain can effectively direct three to  six brains (i.e.,
               subordinates).
          10.  Communication: A  good communication  sub-system is  essential for  smooth flow  of
               information and understanding and for effective business performance.
          11.  Flexibility: The organisation is expected to provide built in devices to facilitate growth
               and expansion without dislocation. It should not be rigid or inelastic.



              Task       Choose three organisations of your choice in the FMCG industry.

             1.  Analyse their organisational design and structure.
             2.  Differentiate among their productivity on the basis of their structures.
             3.  Analyse the effect of their different structures on their success.

          4.3.4 Formal and Informal Organisation

          The formal organisation refers to the structure of jobs and positions with clearly defined functions
          and relationships as prescribed by the top management. This type of organisation is built by the
          management to realise objectives of an enterprise and is bound by rules, systems and procedures.
          Everybody is assigned a certain responsibility for the performance of the given task and given
          the  required amount  of authority for carrying it out. Informal organisation, which does not
          appear  on  the  organisation  chart,  supplements  the  formal  organisation  in  achieving
          organisational goals effectively and efficiently. The working of informal groups and leaders is
          not as simple as it may appear to be. Therefore, it is obligatory for every manager to study
          thoroughly the working pattern of informal relationships in the organisation and to use them
          for achieving organisational objectives.
          1.   Formal Organisation: Chester I Bernard defines formal  organisation as,  "a system  of
               consciously coordinated activities or forces of two or more persons. It refers to the structure
               of well-defined jobs, each bearing  a definite  measure of  authority, responsibility and







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