Page 16 - DMGT404 RESEARCH_METHODOLOGY

Research Methodology

Notes 3. The final step is called as data tabulation. It is the orderly arrangement of the data in a
tabular form. Also at the time of analyzing the data, the statistical tests to be used must be
finalized such as T-Test, Z-test, Chi-square Test, ANOVA, etc.

Self Assessment

Fill in the blanks:
7. ............................. is the orderly arrangement of the data in a tabular form.
8. While selecting the sample, the ............................. has to be clearly specified.

9. A ............................. sampling can be convenience or judgment sampling.
10. The ............................. must decide if data is to be collected by observation method or by
interviewing.

11. It is better for the researcher to generate as many alternatives as possible during problem
.............................
12. There are ............................. steps in the research process.

1.4 Types of Research

There are different types of research. A detailed description of the same can be had from
Figure 1.1 and the description that follows:

Figure 1.1: Research Methodology

RESEARCH DESIGN

Exploratory Research Design Conclusive Research Design

Quantitative Research Qualitative Research Descriptive Research Causal Research

Direct Approach Indirect Approach Single Cross Multiple Cross
(Non Disguised) (Disguised) Sectional Design Sectional Design

Projective
Focus Group Depth Interview Techniques

Association Completion Construction Expressive
Technique Technique Technique Technique

1.4.1 Exploratory Research

This type of research is carried out at the very beginning when the problem is not clear or is
vague. In exploratory research, all possible reasons which are very obvious are eliminated,
thereby directing the research to proceed further with limited options.

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