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Unit 5: Designing a Customer-driven Strategy .......
5.10 Further Readings Notes
Books Lawrence Weinstein, Marketing Management, South Western Publications.
Philip Kotler, Marketing Management, Pearson, 2007.
V S Ramaswami, S Namakumari, Marketing Management, Macmillan, 2003.
Online links www.prenhall.com/behindthebook/0132390027/.../Kotler_CH07.pdf
www.advertising-objective.com/the-stp-process.html
www.businessplans.org/segment.html
www.tutor2u.net/business/marketing/segmentation_why.asp
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