Page 254 - DMGT408DMGT203_Marketing Management

Unit 10: Integrated Marketing Communications

10.8 Further Readings Notes

Books Rajan Saxena, Marketing Management, Tata McGraw Hill, 2002.
Ramasamy & Namakumari, Marketing Management, Macmillan India, 2002.
Ramphal and Gupta, Case and Simulations in Marketing, Galgotia, Delhi.
S. Jayachandran, Marketing Management, TMH, 2003.

Saroj Dutta, Marketing Sense, Excel Books, New Delhi.
SHH Kazmi, Marketing Management, Excel Books, New Delhi.

Online links www.marketing.about.com; managementhelp.org/mrktng/mrktng.htm

http://www.multimediamarketing.com/mkc/marketingcommunications/
http://www.exchange4media.com/viewpoint/viewpoint.asp?view_id=95
http://www.sales-and-marketing-for-you.com/marketing-communication-
process.html

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