Page 348 - DMGT408DMGT203_Marketing Management

Unit 15: Sustainable Marketing

Notes
Figure 15.3: Evaluation Concerns of Special Interest Groups

Example: Titan Industries provides scholarships to underprivileged deserving students
from Tamil Nadu for their education and vocational training. They also provide employment to
physically challenged persons in factories located in Dehradun (UP) and Hosur (Karnataka).
Otis India helps mentally retarded, promotes sports for them. In 1995 World Special Olympics,
the company sponsored 350 special athletes from Maharashtra. The company also voluntarily
raises funds for the mentally retarded.

In this regard, some other names worth mentioning are Larsen & Toubro, Bajaj Auto, Sriram
Investments, Associated Cement Companies (ACC), Mafatlal Group, Escorts Ltd., Godrej,
Kirloskar, Hindustan Steel, and Sahara India. Such socially responsible companies have made
important contributions to a variety of social action programmes.

Self Assessment

Fill in the Blanks:

9. …………………… requires fulfilling the obligation to achieving a balance for all
stakeholders within or outside the business.
10. …………………… refers to several efforts by independent individuals, groups and
organisations to protect the rights of consumers.
11. …………………… refers to the inter-relationship between the living things on earth and
their environment.
12. Companies develop product containers that are less harmful to environment, and use
recycled materials as a part of their …………………… marketing initiative.
13. As per Consumer Protection Act, 1986, if anyone buys a product or service for
…………………… purpose, then she/he is not a consumer.
14. E-choupal is an initiatve taken by …………………….
15. …………………… Bank supplied funds for the resettlement of recent flood victims in
Pakistan.

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