Page 349 - DMGT408DMGT203_Marketing Management

Marketing Management/Essentials of Marketing

Notes

Caselet Reliance – CSR Initiatives in Education

he Dhirubhai Ambani Foundation every year recognises meritorious students at
district level through rewards and scholarship schemes through “Dhirubhai Ambani
TSSC - Merit Reward Scheme” and Dhirubhai Ambani Undergraduate Scholarship
Scheme”
The ‘Dhirubhai Ambani SSC Merit Reward Scheme’ for class X and ‘Dhirubhai Ambani
Undergraduate Scholarship Scheme’ for class XII, were instituted in 1996 for the first three
meritorious students from each of the district of Maharashtra, Gujarat and later in Goa.
The schemes were extended in 1998 to the first meritorious student amongst the Physically
Challenged category.
The Foundation has reached out to a total number of 4763 meritorious students, including
472 Physically Challenged, from 64 districts of the states of Maharashtra, Gujarat, Goa and
the Union Territory of Daman, Diu, Dadra Nagar Haveli in the last 10 years.

During 2005 the SSC Merit Rewards were received by 264 meritorious students while 307
received the Scholarships. They represent each of the 64 districts of the state of Maharashtra,
Gujarat, Goa and the Union Territory of Daman, Diu, Dadra Nagar Haveli and include
71 Physically Challenged and the first ten in the merit order list of CBSE for each of the
state and three from Goa.
The SSC Merit Reward consists of ` 3,000/- in cash, a good quality bicycle which reflects
the desire of the Patron Trustee to motivate meritorious students from Rural India. The
Physically Challenged meritorious student is rewarded with ` 6,000/-. The Undergraduate
Scholarship for Meritorious HSC students, payable each year till graduation ranges between
` 9,500/- and ` 31,500/- p.a. depending up on the stream chosen by the Scholar. A certificate
of Merit from the trustees is given ceremoniously to each of the meritorious student.

These schemes have been well appreciated by the students and parents as they are purely
merit based; encourage education of a girl child and offer equal opportunity to Physically
Challenged Meritorious students.
“Dhirubhai Ambani Scholars Scheme” for meritorious children of Reliance share holders.
The Scheme was announced in 2003 as a onetime measure to commemorate the silver
jubilee of the company’s listing on the Bombay Stock Exchange. In the first year 900
meritorious children of the shareholders received the Scholarships. These Scholars are
eligible to get the scholarships annually till they complete their undergraduate studies,
provided they secure minimum of 60 per cent marks in each of their annual University
Examination. A total of 772 scholars, having secured the stipulated marks/ grade at the
first year university examination continued to receive the Scholarship for the second year
for their education leading to Degree/Diploma course. Of these 540 scholars who are
pursuing degree courses in Engineering, Medicine and allied subjects while the rest 232
have chosen courses in commerce, arts and law faculties.
Source: www.karmayog.org

342 LOVELY PROFESSIONAL UNIVERSITY