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DMGT203 ESSENTIALS OF MARKETING
Sr. No. Description
1. An overview of marketing, Strategic planning for competitive advantage.
2. Social responsibility, Ethics and the marketing environment, developing a global vision.
3. Analyzing Marketing Opportunities : consumer decision making, business marketing.
4. Segmenting and targeting markets, Decision support systems and marketing research.
5. Product concepts, developing and managing products, services and non profit organization marketing.
6. Marketing channels and supply chain management, Retailing.
7. Integrated marketing communications, Advertising and Public Relations.
8. Sales promotion and personal selling.
9. Pricing concepts, Setting the right price.
10. Customer Relationship Management.
