Page 224 - DCAP302_ENTERPRISE_RESOURCE_PLANNING

Enterprise Resource Planning

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Case Study oracle at Qualcomm cDma technology
the company
Founded in 1985, Qualcomm, Inc. pioneered code division multiple access (CDMA), the
foundation for third-generation (3G) communications devices, and continues to develop
new voice, data and wireless Internet products and solutions. The company created
Qualcomm CDMA Technologies (QCT) in 1995 to provide manufacturers with hardware,
software, tools and training, and technical support for CDMA wireless products. Qualcomm
CDMA Technologies is the largest provider of 3G chipsets and software technology in the
world, with chipsets shipped to more than 50 customers and powering the majority of all
3G devices commercially available.
the problem/situation
As more and mote manufacturers worldwide I adopt Qualcomm’s CDMA standard, the
company’s supply chain has become increasingly complex. QCT’s manufacturing model
means that chips are manufactured around the world and then delivered to customers
worldwide. To support this complexity and anticipated growth, QCT decided to evaluate
its supply chain applications to ensure they could continue to meet the company’s needs.
QCT needed a cost-effective way to interact with its customers and suppliers. The
applications QCT had been using were already heavily customized and the process of
interacting with customers was manually based and too slow to be useful. The extensive
customization made scaling the system prohibitively expensive and made upgrading very
difficult. QCT evaluated alternatives to its legacy software and chose Oracle to manage
complexity and make it easier for customers and suppliers to interact with the company.

the solution & implementation
Before evaluating alternatives to its legacy software, QCT first defined its strategy for
improving both its relationship with customers and suppliers. The company committed to
timely responses to customer requests for quotes, order commitments and status updates.
QCT also decided to improve the visibility of its supply chain, improve flexibility and
reduce lead-times. “The value proposition and the business case were so clear that we were
only interested in finding the perfect fit. Oracle offered the only real solution to our needs,”
said Lisa Henderson, director of QCT information technology.
QCT implemented without customizations so that future upgrades will be fast and low-
cost, and the out-of-the-box integration among the applications in Oracle E-Business Suite
means QCT will be able to add more applications as needed without the cost of lengthy
integration projects.
The Benefits

QCT has increased productivity by automating processes. For example, Oracle Procurement
has eliminated manual processes .and the company has streamlined warehouse processes
using the attribute based picking rules of Oracle Warehouse Management.
The company has also gained greater understanding and control of its supply chain. With
its integrated Oracle applications, QCT has also reduced inventory throughout the supply
Contd...

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