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Unit 3: Defining Mission, Goals and Objectives




                      Fred R. David, Strategic Management – Concepts and Cases, Pearson Education Inc.,  Notes
                      2005.
                      Ian Palmer, Richard Dunford and Gib Akin, Managing Organisational Change, Tata
                      McGraw-Hill, New Delhi, 1957.



          Online links  www.1000ventures.com/business.../strategy_formulation

                      www.articlesbase.com/.../strategy-formulation-and-implementation
                      www.birnbaumassociates.com/strategy-implementation
                      www.csun.edu/~hfmgt001/formulation
                      http://edweb.sdsu.edu/courses/edtec540/objectives/difference.html

                      www.missionstatements.com
                      http://sbinfocanada.about.com/od/businessplanning/g/missionstatemen.htm
























































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