Page 6 - DCOM506_DMGT502_STRATEGIC_MANAGEMENT

CONTENT

Unit 1: Introduction to Strategic Management 1
Ginni Nijhawan, Lovely Professional University

Unit 2: Strategy Formulation and Defining Vision 16
Hitesh Jhanji, Lovely Professional University

Unit 3: Defining Mission, Goals and Objectives 32
Ginni Nijhawan, Lovely Professional University

Unit 4: External Assessment 48
Hitesh Jhanji, Lovely Professional University

Unit 5: Organisational Appraisal: The Internal Assessment 76
Hitesh Jhanji, Lovely Professional University

Unit 6: Organisational Appraisal: Internal Assessment 91
Hitesh Jhanji, Lovely Professional University

Unit 7: Corporate Level Strategies 111
Hitesh Jhanji, Lovely Professional University

Unit 8; Business Level Strategies 139
Pavitar Parkash Singh, Lovely Professional University

Unit 9: Strategic Analysis and Choice 157
Pavitar Parkash Singh, Lovely Professional University

Unit 10: Strategy Implementation 182
Pavitar Parkash Singh, Lovely Professional Universityy

Unit 11: Structural Implementation 199
Pavitar Parkash Singh, Lovely Professional University

Unit 12: Behavioural Implementation 217
Anand Thakur, Lovely Professional University

Unit 13: Functional and Operational Implementation 236
Anand Thakur, Lovely Professional University

Unit 14: Strategic Evaluation and Control 251
Anand Thakur, Lovely Professional University