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Financial Institutions and Services

Notes Agency Channel, comprising of the most productive force of more than 63,000 Insurance
Advisors, offers door to door insurance solutions to customers.

Tata AIG Life Insurance Company Limited (Tata AIG Life)

Tata AIG Life is a joint venture company, formed by the Tata Group and American International
Group, Inc. (AIG). Tata AIG Life combines the Tata Group's pre-eminent leadership position in
India and AIG's global presence as one of the world's leading international insurance and
financial services organization. The Tata Group holds 74 per cent stake in the insurance venture
with AIG holding the balance 26 per cent. Tata AIG Life provides insurance solutions to individuals
and corporates. Tata AIG Life Insurance Company was licensed to operate in India on February
12, 2001 and started operations on April 1, 2001.

Reliance Life Insurance

Reliance Life Insurance offers products that fulfill savings and protection needs. Its aim is to
emerge as a transnational Life Insurer of global scale and standard.
Reliance Life Insurance is an associate company of Reliance Capital Ltd., a part of Reliance - Anil
Dhirubhai Ambani Group. Reliance Capital is one of India's leading private sector financial
services companies, and ranks among the top 3 private sector financial services and banking
companies, in terms of net worth. Reliance Capital has interests in asset management and
mutual funds, stock broking, life and general insurance, proprietary investments, private equity
and other activities in financial services.

Aviva Insurance

Aviva is UK's largest and the world's fifth largest insurance Group. It is one of the leading
providers of life and pensions products to Europe and has substantial businesses elsewhere
around the world. In India, Aviva has a long history dating back to 1834. At the time of
nationalisation it was the largest foreign insurer in India in terms of the compensation paid by
the Government of India. Aviva was also the first foreign insurance company in India to set up
its representative office in 1995.
In India, Aviva has a joint venture with Dabur. Aviva holds a 26 per cent stake in the joint
venture and the Dabur group holds the balance 74 per cent share.
With a strong sales force of over 30,000 Financial Planning Advisers (FPAs), Aviva has initiated
an innovative and differentiated sales approach to the business. Through the "Financial Health
Check" (FHC) Aviva's sales force has been able to establish its credibility in the market. The
FHC is a free service administered by the FPAs for a need-based analysis of the customer's
long-term savings and insurance needs. Depending on the life stage and earnings of the customer,
the FHC assesses and recommends the right insurance product for them.

Aviva pioneered the concept of Bancassurance in India, and has leveraged its global expertise in
Bancassurance successfully in India. Currently, Aviva has Bancassurance tie-ups with ABN Amro
Bank, The Lakshmi Vilas Bank Ltd., Punjab & Sind Bank, IndusInd Bank, Co-operative Banks and
Regional Rural Banks.
When Aviva entered the market, most companies were offering traditional life products. Aviva
started by offering the more modern Unit Linked and Unitised With Profit products to the
customers, creating a unique differentiation.

Aviva has 223 Branches in India supporting its distribution network. Through its Bancassurance
partner locations, Aviva products are available in close to 3,000 towns and cities across India.

118 LOVELY PROFESSIONAL UNIVERSITY