Page 173 - DMGT521_PROJECT_MANAGEMENT
P. 173

Project Management                                               Ginni Nijhawan, Lovely Professional University




                    Notes                      Unit 10: Measuring Project Profitability


                                     CONTENTS
                                     Objectives
                                     Introduction

                                     10.1 Pay Back Period
                                     10.2 Accounting Rate of Return
                                          10.2.1  Decision Rule

                                     10.3 Net Present Value
                                          10.3.1  The Discount Rate
                                     10.4 Internal Rate of Return
                                          10.4.1  Uses
                                     10.5 BCR Method

                                          10.5.1  Calculating the Incremental Benefit-Cost Ratio
                                     10.6 Other Assessment Methods
                                          10.6.1  Net Present Value

                                          10.6.2  Discounted Payback Period
                                          10.6.3  Profitability Index
                                          10.6.4  Internal Rate of Return
                                     10.7 Summary
                                     10.8 Keywords

                                     10.9 Review Questions
                                     10.10 Further Readings

                                   Objectives

                                   After studying this unit, you will be able to:

                                      Define PayBack Period
                                      Discuss about Accounting Rate of Return
                                      Describe about NPV
                                      Explain about Internal Rate of Return

                                      Discuss the assessment of various methods

                                   Introduction

                                   As a cost means a different thing to different people (in a given context), therefore, it is obvious
                                   that profitability would also be sensitive to these variations. For example, we have  “Gross
                                   Margin”, “Operating Margin”, and  “Contribution Margin”  to assess  the profitability from




          168                               LOVELY PROFESSIONAL UNIVERSITY
   168   169   170   171   172   173   174   175   176   177   178