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Unit 6: Service Planning



                        Valarie A Zeithmal and Mary JO Bitner, Services Marketing: Integrating Customer  Notes
                        Focus across the Firm, Tata McGraw Hill, New Delhi



            Online links  www.marketingteacher.com/.../lesson_services_marketing

                        www.online-pr.com/Holding/ServiceMarketingSecret
                        http://dis.shef.ac.uk/sheila/marketing/services.htm
                        http://www.mba-tutorials.com/marketing/165-products-vs-services.html
                        http://www.capital.health.vic.gov.au/capdev/ProjectProposals/ServicePlanning/

































































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